Webtrends Dynamic Search Tm
Webtrends dynamic search tm
WebTrends
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1.503.294.7025
Automated Search Marketing
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Managing search marketing campaigns is getting increasingly complex. Figuring
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out which keyword, campaign creative, and landing page combinations perform
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to your business goals is very chal enging, and consistently adjusting volume to
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achieve these goals is harder stil . Keyword prices and positions change throughout
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the day, competitors drive up costs for high-volume inventory, and complex
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variables within the online mix can have a big impact on results.
sales@WebTrends.com
To thrive in this rapidly changing landscape, marketers need the ability to
Europe, Middle East, Africa
dynamical y tune search campaigns, continual y and automatical y testing variables,
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and al ocating spend across multiple search networks to maximize results.
emea@WebTrends.com
AutomAticAlly optimize pAid seArch Advertising to mAximize
For offices worldwide, visit
www.WebTrends.com
return on your investment.
WebTrends Dynamic Search is the industry’s most sophisticated search
marketing solution, using unique mathematical and algorithmic statistical models
to dynamical y manage, optimize, and grow your paid search advertising across
major search networks. It makes it easy to manage al the overwhelming details
of mapping a comprehensive online media buying strategy to meet your high-level
business objectives.
Discover how this powerful solution expands the capabilities of WebTrends
Marketing Lab by providing simple results-driven management of paid search
campaigns. Combine the various elements of your paid search campaign—such
as landing page, cost, position, and creative—into one system that automatical y
al ocates your investment into the best performing mix based on your business
goal. Whether you want to maximize return on advertising spend or minimize your
cost-per-acquisition, WebTrends Dynamic Search delivers success.
AutomAted portfolio optimizAtion
WebTrends Dynamic Search, powered by WebTrends True Optimization™
technology, automatical y determines which combinations of keywords, position,
creative and landing pages work the best to achieve your business goal, and then
automatical y al ocates spend to the best performing combinations to continuously
“Through WebTrends Dynamic
improve results.
Search, we have been able to
In other words, WebTrends Dynamic Search doesn’t just provide the analysis—it
drive sales and improve our
takes action in real-time across search networks such as Google, MSN, and
contribution margin. We have
Yahoo! to profitably optimize and scale your marketing investment.
also been able to expand our
search efforts significantly. As
a result, impressions, click-
through and revenue have all
grown significantly.”
— Loran Gutt, Director of
Customer Marketing,
ShopNBC
Determine how much revenue each keyword is bringing in, what the ROAS is, and al relevant business data
in a flash.
optimizAtion BAsed on your Business goAls
The True Optimization engine starts optimizing your campaign once a few easy
setup steps are completed. Multivariate tests are performed automatical y on
network-keyword-creative-landing page combinations with the system optimizing
around those combinations that best fulfil your business goal. Results are available
on-demand via the system’s browser-based interface for campaign, product,
landing page and keyword level reporting.
With WebTrends Dynamic Search, your paid search advertising can be optimized
to achieve any of the fol owing goals.
• Return on advertising spend
• Revenue
• Number of clicks
• Gross profit
• Cost-per-acquisition
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reAl-time reporting for complete visiBility into your
seArch performAnce
WebTrends Dynamic Search has the features that make it easy to continual y
optimize your results.
• Use WebTrends SmartSource™ JavaScript tag, for a single tag implementation that
“The first month’s results were
provides consolidated reporting across al WebTrends Marketing Lab solutions.
a slam dunk… The program
• Quickly implement your paid search advertising for visibility into your marketing
itself was so successful that the
ROI through an easy-to-use online dashboard and detailed reports.
client had a hard time believing
• Get a single consolidated interface for reporting and managing your paid search
the results were real at first:
campaigns across the major search networks—no need to go to each search
the additional demand blew
network to add keywords or change creative.
them away. We were able to
• Automatical y calculate your return on advertising spend (ROAS) through direct
demonstrate the progress and
data feeds with each major search network.
results of campaigns quickly
• Track conversion and revenue activity in real time through the dashboard’s
and even used WebTrends
intraday monitoring
Dynamic Search charts and
• See results by gross margin, revenue, and CPA across campaign, product,
tables within our presentation.”
network, and keyword.
— Ingrid Nielsen, Supervisor,
You can also upload product cost, gross margin percentage, shipping expense,
Search Media, Clear Ink
and other financial data directly into WebTrends Dynamic Search to get the most
accurate view of how paid search is impacting your business. This solution can be
augmented with your product feeds to automate the process of pausing inventory
related to out-of-stock items.
WebTrends Dynamic Search also simplifies reporting by enabling you to
customize elements to suit your needs. You can even export charts into
Microsoft PowerPoint, which makes it easy to create clear, visual presentations
of the metrics.
See how your top-sel ing products, category ROAS, and revenue are performing.
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exceptionAl results
WebTrends Dynamic Search, along with our world-class account management
services team, quickly delivers measurable results based on your goals. The
solution starts with keyword and creative expansion, leverages our unique
technology to optimize al paid search management functions, and delivers results
to you via an easy-to-use interface.
True Optimization technology uses your goal as the key criteria to determine
what variable combinations deliver the best results within the shortest amount
of time possible, while spending the least amount of money. In short, the optimal
approach. In addition, our experienced account management team continual y
expands keyword/creative inventory to grow volume, while proactively working
with you to accommodate campaign changes.
Check out how your campaigns are performing against key metrics.
eAsy stArtup
WebTrends Dynamic Search uses standard site tagging, and there’s
no complicated data col ection or time-consuming analysis required. You
can jump-start your paid search advertising in just five steps.
ABout WeBtrends
WebTrends is the leading provider of web analytics software and on-demand
solutions for web-smart customers including General Mil s, IKEA, Microsoft,
Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has
expanded its comprehensive analytics platform to offer on-the-fly data exploration
and customer targeting solutions fueling relationship marketing. Thousands
of enterprises have chosen WebTrends solutions and consulting services to
accurately prove and improve their business and marketing results.
WebTrends Marketing Lab™, WebTrends Analytics™, WebTrends Marketing Warehouse™, WebPosition®, True Optimization. Real Results.™,
True Optimization™, WebTrends Dynamic Search™, the WebTrends Dynamic Search logo™, WebTrends® and the WebTrends logo™ are
trademarks or registered trademarks of WebTrends Inc. or its subsidiaries in the United States and other jurisdictions. Al other company and
product names may be trademarks or registered trademarks of their respective companies. © 1996-2006 WebTrends Inc. Al rights reserved.
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