The New Return On Investment Rules For Private Dentists
THE NEW
RETURN ON
INVESTMENT
RULES
for private
dentists
TONY GEDGE
The New Return On Investment Rules For Private Dentists
In a moment I’m about to share the results of a recent “Immunity To
Recession Survey” we conducted with private dentists from all over the UK. Not
only will it reveal the truth about the private dentistry recession but also arm you
with proven strategies you can immediately implement to gain immunity from
recession.
And here’s some great news for you: These IMMUNITY TO RECESSION
business development are not text book theory or stolen from the internet. They
are real and proven return on investment techniques my Members are currently
profiting from.
If you think the economy will magically get back to how it was. How it
used to be. FORGET IT. Those days are long gone. Make no mistake there have
also been some amazing companies started in recession
Cannon, Nissan, Lego, Saab, Seiko, HP And Samsung
SUCCESS FOR THE PRIVATE DENTIST depends on the fast transition to
the new and improved economy. This is where it’s at. I’m about to share the new
return on investment rules for private dentists.
Bottom line is
the party's over. The bubble’s burst. Patients aren’t interested
in buying private dentistry anymore. What used to work in marketing doesn’t
anymore. Traditional marketing is dead.
A bold claim yes. But you tell me if you haven’t been affected in some way by
the current recession.
EVERYONE HAS
The following survey results were taken from thirty three private dentists
who are not my Members. And as you’ll discover in this short report
the
majority of my Members are currently smashing their previous year on year
figures.
So you see as a direct result of the recession
this exclusive club of
private dentists are prospering while many are waiving the surrender flag. As
you’re probably experiencing
in times of recession
trying to get patients to
whip out their purses can sometimes seem like getting blood out of a stone.
Let me start with one of my favourite quotes which contains one of the
many secrets I’m about to reveal and my Members know only too well
"Pockets are the most sensitive part of a human being; that's why we
need to touch hearts and minds first."
---President Lula de Silva of Brazil
Let me show you how to capture the minds and hearts of your patients
and prospects
In my recent recession survey, 56.3% of private dentists said
they had been affected by recession.
And the remainder saying they hadn’t. If you haven’t, you’re in a great place at
the moment. Because you can protect yourself before you do get hit. Believe it or
not people living beyond their means will now start to show. Savings slowly being
eroded are now gone.
Keeping up with the Jones’s. Gone.
Purchase of organic soaps. Gone.
Smile makeovers. Gone.
Welcome to the NEW AND IMPROVED ECONOMY of the “no frills smile
makeovers.”
And what’s worse
the survey revealed 54.5 per cent of patients are
cancelling treatment plans and 22.7 percent are cancelling monthly direct debit
schemes.
But here’s the thing. Cost more than anything now becomes a major force
than ever before.
NEW RETURN ON INVESTMENT RULES APPLY
In my “Immunity To Recession Survey”, one dentist asked and I quote “how to
make patients realise the worthiness of cost on dental treatment.”
Let me answer that concern. Focusing and looking at cost is the naive,
ignorant, ill informed approach. For the already mentioned reasons, patients are
now looking for 3 buying motives
1. EXTREME VALUE,
2. EXTRME EXPERIENCES
3. AND EXTREME R.O.I – return on investment
You’re competing head on with kitchen companies, DFS sofa company and Lidl.
Frankly, any private dentist who can’t prove return on investment will die,
disappear or start competing on price. Don’t let that be you.
Let me share a secret with you. Read Claude Hopkins Classic “Scientific
Advertising” book of 1923, which is more relevant today than at any other time
since the great depression of 1929.
THE PRINCIPLES OF SELLING REMAIN THE SAME- even if the media
changes. It’s not new thinking- it’s new technology that changes.
Just recently a London dentist told me that no one in the south is busy.
Needless to say, he had resigned himself to the fact that he won’t be busy
either. Make no mistake he will prove himself right by not taking any different
action than what he has done before.
Think about this. When I owned a night club in Leeds called liquid, at
11.30 pm all the club owners would ring each other to see how busy there were. I
would hear all sorts of EXCUSES such as it’s not pay day yet. Or it’s raining. Or
the big new club in town has stolen all our customers.
My point is this. We were busy 7 nights a week. And it comes back to a simple
yet profound quote from Circus Man PT Barnum
“Without Promotion, Something Terrible Happens, NOTHING.”
You see, we weren’t a night club. We were a “marketing company” that owned a
night club. And this is the ultimate mind shift that my Members have taken from
me.
MARKETING COMPANY THAT DOES DENTISTRY
Instead of being a ‘doer of dentistry’. They’ve switched to become a
“marketing company that does dentistry.”
Make that shift and you’ll become the envy of your profession. Sadly, with
any success comes a penalty. You won’t be liked by your jealous peers. Claiming
immunity to criticism is the only way forward. Ask Paddi Lund, he’ll tell you
alright.
Let me show you exactly how this works. I often make an analogy with an
animal called the Lemming. For example, acting and behaving and copying other
private dentists who all surrender themselves to recession and trying to wait until
it gets better.
The behaviour of Lemmings is much the
same as that of many other rodents which have
periodic population booms. And then disperse in all
directions, seeking the food and shelter that their
natural habitat cannot provide.
Due to their association with this odd behavior,
lemming suicide is a frequently-used metaphor in
reference to people who go along unquestioningly
with popular opinion, with potentially dangerous or
fatal consequences.
On occasion, and particularly in the case of the Norway lemmings in
Scandinavia, large migrating groups will reach a cliff overlooking the ocean. They
will stop until the urge to press on causes them to jump off the cliff and start
swimming, sometimes to exhaustion and death.
Do you follow me so far?
Is this animal a bit like drill and fill dentistry? Even like private dentistry at
the minute? To make matters worse, Lemmings are also often pushed into the
sea as more and more lemmings arrive at the shore.
Does this remind you of newly qualified grads or when five NHS practices
suddenly appear on the scene? Here’s how not to be a Lemming Dentist
Cosmetic Dentistry Down Said the Survey
Not surprisingly 50 % claimed cosmetic dentistry is down. Make no
mistake there are still plenty of people with money. You just need to know where
to look for it. Where to concentrate your marketing efforts and direct your
marketing spend.
I’m still shocked at seeing those pretty 18 year old
girls with big white teeth smiles used in private
dentists marketing. In a recent article I wrote for
Dentistry Magazine, THE DEATH OF THE BIG
WHITE SMILE, I warned private dentistry is
suffering from marketing incest. Everyone
copying each other, looking, and acting all the
same.
Private dentistry has blended into a vanilla like state.
And this is where my Members are profiting. They are all radically
different. Standing out from the cluttered marketplace especially now when there
is less money flowing toward you.
And this comes back to my point
about graphic designers who don’t
understand the fundamentals of
marketing. The 18-30 market is not where
the money is at. So why use images that
won’t attract your correct market?
To make my point. Will Sutton the
bank robber did NOT say this well quoted
phrase, “I rob banks because that’s where
the money is.” A journalist admitted he
had made it up after the event. But it
emphasises my argument which I recently
posted in Face Book about following Spec
savers and their sixty plus marketing
campaign. Save ya money and time.
Words and PROOF SELL
not well
thought out logos and pictures of pretty
eighteen year olds!
Here’s The Secret
“One of my Members ads”
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or
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In essence our Members have found the 40-50 year old female market as the
sweet spot for cosmetic dentistry and facial aesthetics. This is what we call
TRAILING BOOMERS.
And this is for the following number of reasons
• Age forty and fifty are major life crossroads and the fears, frustrations and
desires all point to life transformation techniques which include cosmetic
dentistry.
• *In the next 19 years, one baby boomer will turn 60 every 7.5 seconds
• *In 2004, the UK baby boomers held 80% of the UK's wealth and bought
80% of all top of the range cars, 80% of cruises and 50% of skincare
products
• There are 3 underlying themes control all their buying decisions – do
you know what they are?
• Overt the next ten years billions of pounds will be left to baby boomers
from inheritance. And they are looking to spend it. I recently heard that if
you put all the baby boomers in one place, it would be the sixth largest
country in the world.
There are untold riches over the next ten years for
those dentists willing to follow the money.
Here’s Why Some Private Dentists Are More
Successful Than Others
Do you think Paddi Lund suddenly woke up one
morning and transformed his practice into a By Referral Only Business?
Or do you think Larry Rosenthal became rich by just doing veneers? No of
course not. They are serious students of effective “return on investment
marketing.”
I know, I’ve studied everything about them. Uncovering why they are so
successful. What they did in their early days so I can share this profound
information with my Members. I’ve interviewed both of them on numerous
occasions to distill what it is that makes them so successful.
AND JUST FOR THE RECORD, I’ve done the same in the UK. I’ve
interviewed some of the most successful cosmetic dentists in the country. Many
are Members of mine. Take for example Don Sloss. One of the most highly
regarded and qualified clinicians in the country.
Is it by accident that he’s so successful? Or is it that he’s also mastered
the art of marketing? You know the answer. But don’t take my word for it and
think this wouldn’t work for UK dentists. I’ve also interviewed Rahul Doshi from
the Perfect Smiles Studios who appeared on Extreme Make Over TV.
You may think they got their fame by being lucky enough to be on TV. But
how in the first place did they present themselves for this opportunity? This was
no fluke.
Let me tell you why. Because three thousand miles away in St Louis, in
2007, I met Rahul and Bhavna Doshi at a marketing and money making
conference. Both eager to carry on their CBD -Continuous Business
Development.
Let’s face it. Long gone are the days where you can sail by on CPD just
for the sake of stacking up points. It’s now time for CBD. Continuous Business
Development.
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New Return On Investment Rules Apply and What Not To Focus On
Back to this question I spoke about earlier
In my “Immunity To Recession Survey” I asked what is your biggest
marketing challenge?
one dentist asked and I quote “how to make patients
realise the worthiness of cost on dental treatment.”
If you are this dentist reading this report. You probably don’t have any
EXTREME VALUE to replace and offset this cost issue.
Make no mistake, creating and assembling multiple experiences before,
during and after their visit and cost will vanish just as quick as the invisible man.
Because of this shift in new thinking, my Members are heavily into
extreme value to PROTECT and ATTRACT new patients. And so should you be.
Here’s a few examples you can profit from
One Member recently gave every female patient a bunch of daffodils the
day after Mothers day.
Another Member Retha Jordaan recently
won the “Best Of the Best 2009 Marketing
Pirates Of Dentistry Member Award” and
not only does she drive a Dental
Ambulance to gain attention she also sends
out soup and African Bush Tea to sick
patients with messages of get well.
And another hand delivers gifts for patient
and doctor referrals and sends thank you cards twice a year to his patients,
appreciative of their custom.
Now listen to this very carefully: Those private dentists that will survive
and prosper in the New and Improved Economy are the ones who understand
that their patients can go anywhere for their private dentistry. And general
dentists can pick who to refer work to.
Needless to say, we as a business are no different to you. We execute
and implement what we preach. There are many copycat marketing companies
out there. And to claim competitive advantage, we’ve just added EXTREME to
our Members including a “Mystery Phone Shop Audit” with follow up staff
training.
Plus “Search Engine Optimization For Busy Private Dentists”. In the space
of four months we’ve painstakingly added five extreme value added services for
no extra cost.
Your Reason For BEING In A Recession Matters A Lot
One of the biggest downfalls I see every day for any private dentist is
this
Unless you can quickly and succinctly answer this following highly
intelligent question when someone is looking to buy from you, you will fail fast,
“why should I spend my hard earned cash with you, when I have lots of other
choices available to me?”
Many of the “plain vanilla” answers I often get; are
friendly, quality, good customer service, clinical excellence.
And the best one, “our aim is to provide xyz.”
I nearly fall asleep listening to the obvious things
that I expect as a consumer. Many of the answers to the
above profound question are a given in any business.
Remember British Rails’ pathetic attempt at their
unique selling proposition, “we’re getting there.” Who
cares. We want the promise now. You had better be
positive in your claims and promises or people will see
right through you.
Quite simply, we don’t aim to give you instant high return on
investment, we categorically do or your money back.
Many of our Members position themselves not as a plain vanilla dentist.
But appeal to a certain kind of person who is ready to buy from them. Luckily
enough, for many years dentists have been fortunate to get patients handed to
them on a plate by default.
For example. You are geographically in the right spot and have been for
years. But that is changing fast especially when five NHS practices move in and
offer the same as you if not better.
Let me be clear if you are to transition into the new and improved
economy with new return on investment rules. You must have a REASON FOR
BEING if you are to survive and prosper through this deep recession.
Problem is, many dentists when thinking about marketing leave
it till deaths door to take action. This is a big mistake. When the
brown stuff hits the fan many dentists go straight to the media
stage, i.e. “let’s place an advert, praying and hoping to get more
business.”
This is fatal and will lose you money fast. You have to work on
your ‘message’ first and answer this barrier to business question again and
again;
“Why should I spend my hard earned cash with you especially now when I’m
cautiously analysing and watching where and with whom I spend my money?”
And another comment left on my recession survey “How do I make my
patients see what we can offer and make it affordable for them if they are keen
on the concept?”
Again focusing on the price is not the issue here. Don’t fall into this trap.
Affordable dentistry is for sellers of dentistry.
Switch to being a provider of extreme experience and price moves down the list
of objections. Let repeat myself again
If you are to survive and prosper in the New and Improved Economy you
have to switch from being a seller of dentistry to a trusted advisor. Look around
you. Private dentists are ten a penny. You are a commodity. A bag of sugar to be
crude. You may know how to sell. You may have been on a course.
But what’s the point of uncovering what a patient wants if they are being
cautious with their money. How will you overcome this REAL THREAT?
Please understand. The rules have changed. Your selling techniques in a
recession are like trying to push a square peg into a round hole.
It’s not about selling anymore. It’s about delivering and assembling extreme
value.
CPD vs. CBD
Am I right? You have to by law carry out your continual professional
development. But what CBD - continual business development- are you doing
right now? This should be your own law to sanction a secure future for you and
your family.
You may be deluded and think your patients are far too sophisticated for
my type of marketing. You may think they are beyond offers and added value
and extreme experiences.
Let me be clear. Many millionaires I know and have studied only ever
respond to offers. I wonder when shopping for Armani® or Gucci®, these
sophisticated patients as you claim, will refuse offers from these brands? All
human beings are wired the same regardless of wealth or status.
Listening to associates or Mrs. Scroggins on reception is ill informed
advice. Best time ever to advertise is right now. The industry is on its knees.
There’s less clutter out there. You’re message will get noticed if directed to the
right market, using the right media.
“OK I know what you’re thinking.” You may think people aren’t buying
right now and people’s hard wiring has changed.
PRINCIPLES DON’T CHANGE- PRINCIPLES OF SELLING THE SAME. No
new media such as a website, Face Book, Twitter or a Twibe are gonna change
the principles of selling.
“Social media is like teenage sex, some talk about doing it, some are doing it, but
hardly anybody is doing it well.” ---Drayton Bird
New Patient Enquiry is down 50.0% said the survey
.
If this is true for you
there are two things to consider.
• First start effectively marketing to drive new patient enquiry up.
• Second. Getting everything you can from all that you’ve got is
paramount.
What do I mean by this? Well, a new free service we’ve recently introduced
to our Membership club is to “Mystery Phone Shop” our Members practice every
six months.
In 99.9% of the audits we undertake, the mystery shopper wasn’t effectively
converted into the chair.
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cannibalising
For example, one Member was getting fifty new patient enquires a month. But
only ten were being converted to new patients. After his “mystery phone shop
audit” and follow up staff training, they are
now up 150% from new patient enquiry to conversion and adding 25 new
patients a month.
Shockingly 89.9% failed to
capture any contact details at
all from the prospect to start an
‘extreme follow up system.’
And 96% failed to ask where
how they had heard about the
practice in order to measure the
effectiveness of their marketing.
And to apply the return on investment rules.
Some specifics. One Member Jan Einfeldt after his the Mystery Phone Shop
Audit said this and I quote
"This is definitely an exercise not to be missed by any Practice anywhere!
Nobody can afford to ignore this!”
Think about it. You have to walk in the shoes of your prospects and
patients or you’ll never be able to plug the blind spots or measure and improve
performance. This quote says it all
"my ambition is to stand on both sides of the counter at once"
----Julius Rosenwald- Sears Roebuck brand.”
Still not getting a "Return On Your Investment" from your IMAGE focused
brochures, cards and posters that don't sell?
27.3% reported this to be the case. I recently made a public apology
for offending graphic and web designers passing themselves off as
marketers.
And this also applies to search engine optimisation and the growing social
media consultants. Let this be a warning to you as well. My Members are trained
not to get duped by these peddlers of unproven media.
For example one Member got robbed just before he joined our
unconventional club. He paid an upfront fee for a year to advertise his practice on
a hospital waiting room TV.
First I asked to see an email from the young lad who was designing the
advert. And just as I thought, his title was “graphic designer.” Let me make this
clear
THE PURPOSE OF AN ADVERT IS TO SELL
Nothing more, nothing less. Awareness is for companies with huge
budgets who don’t know where to spend their money and have ad agencies
focused on winning awards.
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The advert he had designed did not ask the reader to take any action at all
and there was no selling involved what so ever.
“Plain vanilla advert designed by non selling graphic designer”
Secondly, when choosing someone to do your adverts look for someone
with sales experience. Designers want to win awards and rarely focus on “return
on investment.”
All graphic designers in the field of marketing should be made to SELL
before being let lose with someone else’s hard earned money.
Just last month I was also amazed to find a patient admin company had
assigned a 17 year old girl to design one of my Members Yellow Pages ads.
You can imagine it was very pretty and lacked the necessary psychological
triggers to make people respond.
As a RETURN ON INVESTMENT RULE, I get all my Members to design
their own adverts rather than for example having Yellow Pages design it. If they
do design it, it will end up looking like all the other tomb stone ads.
Yes it’s true. If you wish to succeed in private practice today you must
understand the new return on investment rules of marketing or you’ll waste
money fast.
Or your competitors will eat you alive.
DO NOT WASTE YOUR MONEY this year with “National Smile Month.”
Let your peers show off who can have the biggest advert in the local press. If you
do decide to place an advert. Do as my Members do and email me it before you
throw your money down the pan.
Ruthless Management Of Staff
Now to my favourite topic and I may offend you with what I have to say.
This is from my own personal experiences.
Look: You may have seen tips about how to fight recession by
cutting back on costs and renegotiating with your suppliers. And I agree
with this. But I have yet to see any consultant dare tackle the subject of Ruthless
Management of Staff.
If you have had it good for the past few years and hid in your surgery while
your team run your business. This is a fatal mistake. And now needs seriously
addressing. I know how easy it is to let this creep into your business.
I once had a staff of one hundred and stupidly let managers run my
business. It was easier to stand on the other side of the bar. I’m under no illusion
I was being ripped off even though you are convinced you’re not.
Now I’m not only talking about money here as was my case. I’m talking
about consistent change. And whether or not your team is moving with the
times or resisting because it means extra work.
As I’ve said before, the only constant in a successful private practice is change.
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How fast are you changing???
You may have inherited staff when you took over the practice. You may
have Mrs. Scroggins on reception who is rude to patients and yet you still let it
happen for an easy life.
You may also have Mrs. Scroggins who is partly deaf in one ear and
refuses to stop answering the phone.
This is fatal, especially when in recession; your phone is the life blood of
your business as my Members have recently found out with great success. And
your team needs to be trained properly with scripts and face the consequences
of not doing as you request.
Plus you may have an associate who refuses to up sell and cross sell.
Like most practices you probably have got many staff challenges and I take my
hat off to you.
You’re in a difficult position. Let me
be clear. I’m not an employment expert.
And I don’t teach management anymore but
did so for five years as a freelancer for the
Dale Carnegie organisation. But have
since ripped up the rules on “How to
Win Friends and Influence People.”
Unfortunately, nice dentists finish last.
Do you have a partner who you’re
carrying on your back and it’s now bringing
you to your knees with the lazy weight?
Reality is you are entering a new and improved economy. There are NEW
RETURN ON INVESTMENT RULES...
CHANGE FAST and those who don’t change within you practice are
surplus to requirements.
Don’t let anyone tell you that marketing won’t work because they tried it in
1066.
If you hear this bull. It’s just excuses. It’s not accurate thinking. Quite
simply, you have to let your market decide for themselves. And the only true
litmus test is that patients vote with their purses and not ill informed and
misguided assumptive thinking.
Let me show you how.
If your team or Mrs. Scroggins is running your business and you’re too scared
to do anything about it- here's 3 ways to grow a bigger pair.
• One. Speak with an employment lawyer about your situation and their
refusal to change in this recession.
• Two. Speak to ACAS or CODE.
• Three. Then do as I do- 3 strikes and your out
NOTE: This is your business with your house and family’s future on the line.
Not your employees.
31.8% Claimed Recall Letters Are Not Working Anymore
I’ll be brief here. You have to use all weaponry available to you to get your
message delivered. Letters alone won’t cut it. Here are five tips my Members
implement
1. One. You have to phone inactives on an evening not when Mrs
Scroggins decides to call them when their obviously out at work.
2. Two . You have to send reminder letters to the original letter.
3. Three. Are you offering something new, unique and exciting for them
to come back to?
4. Four . INJECT PERSONALITY and FUN into your Rescue and
Recovery System.
5. Five. You must never give up. Market to the same list every month!
Can you afford not to get into BDM- business development management? Or
ROI- return on investment marketing?
How long are you going to ignore the fact that success lies in your ability to
understand and implement successful “return on investment marketing?”
Sixty years ago an American millionaire defined what marketing is;
"Find out what people want and need, and give it to them and you'll get rich"
Don't be an advertising victim and remain at the mercy of media reps,
sales companies and graphic designers with out dated techniques that don’t work
anymore.
Switch from being a seller of dentistry to becoming a trusted advisor.
Being a Marketing Pirate Of Private Dentistry is something to be proud of. It
makes your business a lifestyle... a legacy. It’s everything from "Do it yourself" to
"Done For You" ... from training to full‐service.
Slow pace to fast track speed. From scratch to
well established practices...everyone brings
something to the table.
Marketing Pirates get new campaigns every month written personally by us. You
also see others members marketing that’s working.
You can use it however you want. All the way down to the phone scripts and
selling scripts. Even staff training every Wednesday lunchtime. It’s done for you.
Most importantly, it works. No more guessing. No more being a Lemming
Dentist
Join a group of entrepreneurs working when we want, how we want, with who we
want, from where we want, charging what we want.
We Help Dentists Become MPOD’s -Marketing Pirates Of Dentistry
• MPOD’s have a successful plan for marketing success
• MPOD’s have access to secrets, shortcuts & other successful private
dentists
• MPOD’s know what's working NOW across the UK
• MPOD’s have an unfair advantage over other private dentists
• MPOD’s are different
they stand out
they get
noticed...they get talked about
• MPOD’s want to automate and duplicate what’s
already working. They’re true dental
entrepreneurs
• MPOD’s create results, they create wealth and security for their
family
• MPOD’s don’t wait for things to happen
ARE YOU A MARKETING PIRATE OF DENTISTRY?
Do you want to be?
Are you interested in finding how you might dramatically improve by using some
of our "New Return On Investment Rules For Private Dentists?
Good. Keep reading I’m nearly done
How To Claim Immunity To Recession
You can easily claim immunity from recession and you can get your hands
on it if you start to implement some of our Marketing Pirates Of Private Dentistry
strategies.
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and neither does success. You have to grab it.
The Immunity To Recession Phone Consultation is free. Our gift. Don't
wait. Don't procrastinate.
Click here http://www.addictive-marketing.com/freeconsultation/
Or call 0845 0531515 (you may call 24 hours a day, 7 days a week including Sundays) or email
Cally@MarketingPiratesofDentistry.com
To your success.
P.S. The new and improved economy awaits you.
P.P.S. Tony Gedge’s personal story is extraordinary
(see final page below to
find out why)
Marketing Pirates Of Dentistry…What We Stand For
Tony Gedge’s personal story is extraordinary…
He is a former night time economy entrepreneur, owning night clubs,
a record label and he even named and developed one of the most run
down areas of Leeds City Centre called ¨The Exchange Quarter.”
Fast forward to today. Tony is one of the UK’s leading marketing and
business development strategists to private dentists.
He provides innovative, ‘done for you’ marketing systems for “Life and Practice Re-launch” which
includes “Botox Sales Explosion Systems for Private Practices”, ‘Whole Tooth’ patient newsletters,
“How To Profit from Baby Boomer Dentistry”, “How To Market Life Transformational
Dentistry” and “How To Create A £10,300 Week In Your Practice System.”
He delivers training, coaching, ongoing team support and “plug and play” systems to get patients
and prospects to raise their hands for cosmetic dentistry and facial aesthetics. He also provides
weekly lunchtime coaching for the practice team.
Tony believes that his non-dental background frees him from the baggage that some
dental consultants carry. And this has enabled him the see dentistry in a totally different light,
enabling him to implement more innovative and creative approaches for his clients’ businesses.
Many of his marketing strategies, based on methods from outside the dental field, are re-
purposed for dentistry and turn his members into N.U.N (new, unique and novel) dentists.
Hundreds of forward thinking private dentists are subscribing to his controversial publications,
‘done for you’ marketing services and high level coaching groups.
Tony and his non-conventional approach to private dentistry is assisting Members to dramatically
increase and retain profit while at the same time helping to unshackle them from being ‘prisoners
of their own chairs’.
Make no mistake Tony and his team have a bold claim…providing instant high return on
investment through profitable ‘done for you marketing’ systems and strategies that your team
can implement leaving you to start enjoying private dentistry again.
Finally, Tony has lived with his wife, Cally, and young twins in Alora, Spain for the past four
years. They split their time between a house in the mountains and one at the beach.
Tel 0845 0531515, Cally@MarketingPiratesofDentistry.com
