Survey Respondents
Survey Respondents
Profile Reference Book
11%
29%
30%
22%
12%
7%
Contents
3
Zoomerang Sample: An Introduction
6
Panel Attributes by Country
6
United States
7
Demographics
7
Business and Industry
8
Financial Services
9
Food, Beverage, and Dining
10
Health and Medical
11
Home and Vehicles
12
Internet and Technology
13
Lifestyle and Activities
14
Products and Purchases
16
Canada
16
Demographics
17
Attributes
18
United Kingdom
18
Demographics
19
Attributes
20
France
20
Demographics
21
Australia
21
Demographics
22
Attributes
24
About Us
25
Contact Information
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 2
Zoomerang™ Panel Profile Reference Book
Reach More Than 2 Million Survey-takers
Much More Than a List of People
100% survey respondent authenticity. That authenticity
Zoomerang Sample™ offers you much more than a
is crucial: our research has shown that your risk of bad
rented list of random people. Our industry-leading
information can double if your survey group contains
survey panel offers unsurpassed profiling depth
even 30% bad respondents.
and breadth from a preselected group of mil ions.
Respondents are profiled against hundreds of data
Real. We validate al prospective survey-takers to
points for precise demographic, lifestyle, occupational,
ensure that they are who—and where—they say they
and geographic segmentation. As a result, Zoomerang
are. We verify respondent information with a patent-
Sample can ensure that you quickly and easily reach
pending process that utilizes the same automatic,
your target audience.
real-time validation technologies that help prevent
credit card fraud and identity theft.
Quality That Ensures Confident Results
With Zoomerang Sample you get the highest quality
Unique. We ensure that no respondent can enter a
means of conducting online research. MarketTools,
survey twice—no matter which survey panel he or
our parent company and a leading market research
she has joined. And we use digital fingerprinting to
firm, manages the Zoomerang survey panel through an
eliminate and blacklist fraudulent respondents to
innovative management process that aims for
prevent them from taking future surveys.
Ellen Anderson
42, married, mother of 2, social worker
Chicago, IL
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 3
A Solution for Any Survey
Zoomerang Sample is a flexible solution that can support the exact kind of research you need.
Whether you need to gauge consumer interest in new product ideas, gather data to develop a
stronger business case, or test concepts for new marketing campaigns, Zoomerang Sample
can help. Projects that our surveys have supported include:
> Concept testing
> Market size and share estimation
> pre- and post-marketing event tests
> Competitive analysis
> Loyalty Program Design Studies
> Channel effectiveness
> Advertising effectiveness
> Political/voter opinion polls
> Brand comparison research
> media awareness testing
> Logo testing
> Attitude and usage testing
> Web site usability
Zoomerang Survey Programming
We’re Here for You When You Need Help
Although clients handle their own survey programming
Take Your Survey Design to the Next Level
and hosting in more than 80% of their Zoomerang projects,
Zoomerang can deliver the services you need for more-
sometimes they need help. Zoomerang can offer you added
complex survey design or programming. Our team leverages
expertise on survey creation and programming as well as
a survey programming system that accommodates a wide
support and extra resources when you’re overloaded. Our
range of options for surveys that require piping, multi-
investments in survey infrastructure, programming, and
question skip logic, videos, and advanced question-level
technology can help you do more, faster with a lower cost
quota management.
of execution.
We’ll help you produce higher-quality results, make more-
> Lower your costs with Zoomerang programming
confident decisions, and deliver actionable insights. You’ll
and hosting.
work directly with a dedicated project manager, who will
> Field projects more quickly and easily.
partner with you to coordinate programming, deployment,
and data delivery.
> Rely on a dedicated Zoomerang project manager for
exceptional service.
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 4
Our Services
> Survey execution and delivery. We’ll give you
> Omnibus and overnight services: Receive
professional assistance with every aspect of fielding
dependable answers with unparal eled speed and
your surveys—including detailed real-time reporting
value using our industry-leading panel and online
and raw data files.
research platform. You get answers the next day and
for a fraction of the cost of traditional research.
> Advanced surveying capability. Our online surveys
have sophisticated capabilities that include logic
branching, content piping, complex randomization,
and quota rules to deliver the results you need.
Target Across More Than 500 Attributes
This profile reference book gives you a starting point for understanding the unique capabilities and advantages that Zoo-
merang Sample can deliver. With our survey candidates profiled across more than 500 attributes, we can provide you with
access to even ultraspecific, low-incidence target groups.
Using Zoomerang Sample is fast and easy and comes at a price that fits any budget.
Find out more at www.zoomerang.com.
Alicia Roberts
36, single, healthcare professional
St. Louis, MO
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 5
Panel Attributes by Country
United States
DEMOGRAPHICS
Zoomerang collects the information that panelists provide and verifies it against an extensive database of
objectively validated consumer demographics. This ensures that you’re reaching the real people who fit your
target demographic profile.
Gender*
Children in
Household*
No children
Female
Male
64%
51%
49%
1 child or more
36%
Age*
18−24
Annual Household
12%
Income*
$100K+
14%
$75−99K
55+
10%
29%
25−34
19%
< $35K
42%
$50K−74.9K
45−54
19%
19%
35−44
21%
$35K – 49.9K
15%
*2001 U.S. Census
Demographics
Children in household
Expecting baby
Internet connection
State
Children’s dates of birth
Geographic region
Language
ZIP code
Date of birth
Hispanic
Marital status
Education
Hispanic acculturation level
Occupation
Ethnicity
Home ownership
Pet ownership
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 6
United States: Business and Industry
United States
BUSINESS AND INDUSTRY
Reach a variety of individuals inside and outside the workforce or those who work in
a specialized area of expertise.
Business and Occupation
Area of business responsibility
Company private/public
Industry
Number of servers
Business credit card
Company type (e.g., government, Level of involvement in
Occupation title
Fortune 500)
making business decisions
Business ownership
Profession/functional work area
Employment status
Number of employees
Business travel
Employment tenure
Number of personal computers
Company annual revenue
Healthcare Professionals
Biotech
Emergency medical technician/
Optometrist
Podiatrist
paramedic
Chiropractor
Pharmacist
Psychologist
Healthcare administration
Dental hygienist
Pharmacist technician
Veterinarian
Nurse/nurse practitioner/
Dentist
registered nurse/licensed
Physician
Dietician/nutritionist
practical nurse
Physician’s assistant
Information Technology (IT)
Application architect
Developer for custom software/
Install/maintain hardware/
hardware
software
Decision-maker outside
Make recommendations,
IT department
Developer in IT department,
not decision-maker
internal
IT job function in IT department
Developer
Technical writer
Developer in IT department,
IT job function outside
Developer for commercial
other industry
IT department
software
IT Roles
Computer, IT, and management
Enterprise resource planning
Software quality assurance
Telecommunications
implementation
Computer networking
System security
Web development
Information systems, IT
Database/data management
Technical client service specialist
Software development
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 7
UNITED STATES: Financial Services
United States
FINANCIAL SERVICES
Connect with individuals who fit the financial profile you need—based on how they save,
spend, and invest.
Insurance
AAA
Blue Shield
United Healthcare
Aetna
Kaiser Permanente
Blue Cross
PHCS
Personal Financial Services
401(k)
Credit card
Investment account [excluding 401(k)
and other retirement accounts]
Brokerage account
Debit card
Money market account
Car lease
Education plan
Mortgage
Car loan
Financial consultant
Mutual fund
Certificate of deposit
Home equity loan or line of credit
Savings account
Checking account that does not earn interest
Household savings and investments
Checking account that earns interest
Individual retirement account
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For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 8
UNITED STATES: Food, Beverage, and Dining
United States
FOOD, BEVERAGE, AND DINING
Interested in learning about people’s eating habits? Food preferences can reveal a lot
about an individual’s health, culture, and lifestyle.
Beverage Consumption and Purchases
Beer
Flavored beverages
Soy milk
Whiskey
Champagne
Hard cider
Tea
Wine
Cocktail mixers
Hot cocoa
Tequila
Distilled spirits
Instant tea mixes
Vitamin-enhanced waters
Energy drinks
Mixed drinks
Vodka
Food Purchases
Baby food/formula
Coffee
Hamburger
Refrigerated or frozen foods
Bread/bagels
Cooking oil
Hot dogs/corn dogs
Roasted meat
Breakfast foods
Desserts
Instant potatoes
Salsa
Brownie/cookie mixes
Dinner mixes
Instant side dishes
Salty snacks
Butter/margarine
Egg substitutes
Lunch/deli meat
Soy-based products
Candy
Energy and cereal bars
Meal kits
Steak
Canned food
Fresh baked goods
Organic foods
Yogurt
Cereal
Frozen baked goods
Packaged salads
Cheese puffs
Frozen fruit
Peanut butter
Chicken
Frozen meals
Potato chips
Restaurant Name
A&W
Domino’s
Olive Garden
SONIC
Applebee’s
Hardee’s
Outback Steakhouse
Starbucks
Burger King
Jack in the Box
Panda Express
Subway
Carl’s Jr.
KFC
Pizza Hut
Taco Bell
Chili’s
Long John Silver’s
Popeyes
Wendy’s
Chipotle
Macaroni Grill
Red Lobster
Dairy Queen
McDonald’s
Round Table Pizza
Restaurant Type
Barbecue
Italian
Seafood
Sports bar/grill
Caribbean
Quick serve
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 9
UNITED STATES: Health and Medical
United States
HEALTH AND MEDICAL
Reach those with specific medical ailments or find people with certain diet and
exercise habits.
Diet and Exercise
Body mass index
Diet type (vegan, vegetarian,
Frequency of exercise
Sodium
meat eater)
Calories
Health and exercise attitudes
Sugar
Eat ethnic food
Carbohydrates
Height
Watch diet
Fat
Diet restrictions
Meat
Weight
Medical Ailments
Allergies
Constipation/irregularity
Herpes
Organ transplant
Alzheimer’s disease
Depression
High blood pressure
Osteoporosis
Anxiety
Diabetes types 1 and 2
High cholesterol
Physical handicap
Arthritis
Dialysis
HIV/AIDS
Prescription anticoagulant
Asthma
Eating disorders
Impotence/erectile dysfunction
Restless leg syndrome
Athlete’s foot
Female-associated ailments
Incontinence
Seizures
Attention deficit disorder
Food absorption problems
Irritable bowel syndrome
Sleep difficulty
Baldness/hair loss
Hair loss
Leukemia
Ulcers
Bladder ailments
Headaches
Migraines
Vision problems
Cancer (several types)
Hearing loss
Multiple sclerosis
Chemotherapy
Heartburn
Obesity
Chronic back pain
Heart disease or angina
Obsessive-compulsive disorder
Prescription Fill Source
Drugstore
Grocery store
Mail
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 10
UNITED STATES: Home and Vehicle
United States
HOME AND VEHICLES
From the urban apartment dweller to the suburban homeowner, we’ve profiled our panel
on everything from residence type to car, boat, and motorcycle ownership.
Improvements
Carpeting/flooring
Locks replacement
New deck
Exterior painting
New addition
New kitchen
Home theater
New appliances
Windows replacement
Interior painting
New bath
Interior parking
New countertops
Landscaping
Indoor/outdoor insecticides
Lawn fertilizer
Lawn weed and feed
Insect repellents
Lawn service
Plant food
Purchases
Bathroom faucets
Handheld showerhead/nozzles
Toilets
Bathroom sinks
Indoor whirlpool bathtubs
Toilet seats
Bathtubs
Kitchen faucet
Wall-mounted showerhead/nozzles
Central heating and/or
Kitchen sink
air-conditioning systems
Residence
Apartment
Multifamily dwelling
Townhouse
Condominium
Own/rent
Yard
Land (more than 1 acre)
Single-family dwelling
Mobile home
Sold or purchased
Vehicles
All-terrain vehicle ownership
Boat ownership
Purchasing information sources
(friends, Internet, newspaper)
Auto DVD
Driving habits and preferences
Snowmobile ownership
Auto (make, model, new/used, segment)
Motorcycle (make, model, new/used,
segment)
Auto, number in household
Motorcycle, number in household
Auto, purchased/leased
Motorcycle, purchased/leased
Auto, purchase intent (plan to acquire/model)
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 11
UNITED STATES: Internet and Technology
United States
INTERNET AND TECHNOLOGY
What activities are people doing online? Find out how, when, where, and why people
get connected.
Internet Access Locations
Business location
Internet café
School
Home
Library
Online Behavior
Flash-enabled computer
Online purchase frequency
Wireless data function interest level
Internet connection speed
Surf Internet frequency
Online Purchasing
Apparel
Furniture
Stocks
Audio/video equipment
Jewelry
Tickets
Beauty supplies
Movies
Travel services
Books
Music
Video game software
Computer equipment
Pet supplies
Video game systems
Computer software
Photo
Vitamins
Flowers
Prescriptions
Food
Rentals
Telecommunications
Cellular phone accessories
Cellular phone technical features (Bluetooth,
Mobile data/Internet plan
text messaging)
Cellular phone activities (Internet/e-mail/text)
Primary telephone usage
Cel ular phone usage (video games, contact
(home or cell phone)
Cellular phone carrier
manager)
Cellular phone length of ownership
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 12
UNITED STATES: Lifestyle and Activities
United States
LIFESTYLE AND ACTIVITIES
Learn how people with different lifestyles spend their leisure time, ranging from organized activities
to weekend entertainment.
Activities
Aerobics
Hiking
Tennis
Biking
Running
Walking
Boating
Ski ng or snowboarding
Yoga
Fishing
Swimming
Gardening
Leisure and Entertainment
Bowling league membership
Music enthusiast
Public radio
Cable TV
Network TV
Satellite radio
Gambling, casino and online
Newspaper type
Satellite TV
Gaming console
Newspaper weekly reader
Sports fan
Internet radio
Online movie rental service
Video game player
Pets
Bird
Dog
Fish
Cat
Sports Attend/Watch
Basketball
Golf
Volleyball
Football
Soccer
Weight training
Travel
Airline
Domestic/international
Rental car
Business/leisure
Frequent-flyer member
Travel activity
Cruise
Hotel
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 13
UNITED STATES: Products and Purchases
United States
PRODUCTS AND PURCHASES
Purchasing habits offer insights into consumers’ preferences, lifestyles, and hobbies.
Find out what they buy and how they shop.
Appliances
Blender
Garbage disposer
Slow cooker
Coffeemaker
Hand mixer
Smoothie maker
Deep fryer
Indoor grill
Toaster
Dishwasher
Iron
Toaster oven
Dryer
Microwave
Trash compactor
Espresso machine
Mixer
Vacuum cleaner
Food processor
Rice cooker
Washing machine
Food sealer
Skillet
Beauty
Acne products
Fragrances
Makeup remover
Anti-aging products
Hair-coloring products
Suntan and self-tanning products
Cosmetics
Hand/body moisturizer
Facial products
Lipstick and lip treatment
Electronics and Media
BlackBerry wireless device
HDTV
Stand-alone DVD player
Cable TV
Headset type and use
Standard TV
CD player
Home security system
TV with a built-in DVD player
Cel ular phone
MP3 player
Video camera
Computer
Personal digital assistant
Videocassette player/recorder or VCR
Digital cable
Photo paper
Video game console that plays DVDs
Digital camera
Photo printer
Video on demand
DVD player (portable, automobile)
Photo print frequency
WiFi
DVD/VCR combo player
Plasma-screen TV
DVR (TiVo, other)
Satellite dish
Fashion
Purchase denim jeans
Purchase designer labels
Shop at high-end department stores
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 14
UNITED STATES: Products and Purchases
United States
PRODUCTS AND PURCHASES
We can help you reach your precise audience from the avid gardener and the technophile to the homemaker,
auto collector, or aspiring chef. Purchase behavior reveals a lot about who people really are.
Floral
Bulbs
Freshly cut
Plants (indoor/outdoor)
Bushes/trees
Perennial
Seeds
Household Products
Air fresheners
Clear plastic wrap
Pet food type (natural, organic, regular)
Aluminum foil
Diapers
Plastic food storage bags
Batteries (type/frequency)
Greeting cards
Tobacco (regular and smokeless)
Candles
Motor oil
Water filters
Charcoal
Oven bags
Cigarettes
Paper products (toilet paper, napkins, paper
towels, baking cups)
Personal Care
Contraceptives
Feminine care products (pads, panty liners)
Laxatives
Cough syrup
Foot care products
Shaver, electric and battery
Dental care products
Haircut kit
Trimmer/groomer
Eye/contact lens care products
Hearing aid
Vitamins and supplements
Eyewear (glasses/contact lenses)
Incontinence pads/garments
Retail Stores
Clothes specialty
Dollar/Drug
Retail location: pet food
Club
Grocery
Specialty
Convenience store: product purchases
Retail location: baked goods
Department
Retail location: salty snacks
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 15
CANADA: Demographics
Canada
DEMOGRAPHICS
Zoomernag’s Canadian respondents are continually profiled on a variety of lifestyle, behavioral, and demographic
attributes. Take advantage of our translation services and communicate with these respondents in English
or Canadian French.
Gender*
Children in
Household*
No children
Female
Male
63%
52%
48%
1 child or more
37%
Age*
18−24
Annual Household
16%
$100K+
Income*
13%
$80 – 99.9K
55+
9%
31%
25−34
15%
<$35K
37%
$50K−79.9K
45−54
24%
19%
35−44
19%
$35K−49.9K
16%
*2001–2007 Statistics Canada
Demographics
Children in household
Geographic region
Occupation
Children’s dates of birth
Home ownership
Postal code
Date of birth
Internet connection
Province
Education
Language
Expecting baby
Marital status
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 16
CANADA: Attributes
Canada
ATTRIBUTES
Automobile
Last vehicle
Main driver
Model
Purchased/leased
Segment
Level of purchase
Make
New/used
Purchase intent
Vehicle mindset
influence
Business and Occupation
Annual revenue
Functional work area
Number of employees
Occupation title
Profession
of company
Industry
Diet and Lifestyle
Diet habits
Diet restrictions
Foods eaten outside
Health behavior
the home
Food Purchases
Cereal
Frozen snacks
Organic foods
Refrigerated breads
Side dishes
Dessert mixes
Instant side dishes
Packaged dinners
Refrigerated desserts
Snacks
Household Products
Barbecue
Blender
Food mixer
Rice maker
Water filter
Battery-operated
Crock-Pot
Indoor grill
Toaster oven
toothbrush
Dishwasher
Microwave
Internet and Technology
Device used to access
Electronics
Survey-taking location
Internet
Medical Ailments
Allergies
Bladder control/
Hearing loss
Migraines
Sleep difficulty
incontinence
Alzheimer’s disease
Heartburn
Nasal allergies
Ulcers
Bladder infection
Anxiety
Heart disease or angina
Obesity
Vision problems
Cancer
Arthritis
Herpes
Obsessive-compulsive
Yeast infection
Chronic back pain
disorder
Asthma
High blood pressure
Depression
Osteoporosis
Athlete’s foot
High cholesterol
Diabetes types 1 and 2
Physical handicap
Attention deficit disorder
Impotence/erectile
Eating disorders
dysfunction
Restless leg syndrome
Baldness/hair loss
Headaches
Leukemia
Seizures
Retail Stores
Club
Discount
Drug
Location to purchase
Vending machines
organic foods
Convenience
Dollar
Grocery
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 17
UNITED KINGDOM: Demographics
United Kingdom
DEMOGRAPHICS
Zoomerang maintains an extensive variety of attributes on our respondents in the United Kingdom.
Panelists are profiled on everything from basic demographics to purchasing behavior and lifestyle choices.
Gender*
Children in
Household*
No children
Female
Male
56%
51%
49%
1 child or more
44%
Socioeconomic
Scotland
Level (SEL)*
Region*
9%
A, B
Wales
21%
5%
North
31%
D, E
24%
Southwest
9%
C1
19%
South
Midlands
C2
31%
15%
36%
*2001 United Kingdom census
Demographics
Age
Geographic region
Language
Children in household
Gender
Occupation
Children’s dates of birth
Home ownership
Postal code
Date of birth
Household income
Socioeconomic level
Education
Internet connection
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 18
UNITED KINGDOM: Attributes
United Kingdom
ATTRIBUTES
Business and Occupation
Annual revenue
Industry
Number of employees
Occupation title
Functional work area
Financial Services
American Express
Gold MasterCard
Other
Standard Card
Credit issuers
Mortgage
Platinum Card
Visa
Diners Club
Food, Beverage, and Dining
Baking mixes
Cereal
Ice cream
Popcorn
Beverages—beer
Frozen pastries
Meal kits
Household Products
Cable
Mortgage
Own
Satellite radio
Digital radio
New home builder
Purchase new home
Water
Digital TV
Online radio
Rent
Electricity and gas provider
Online TV
Satellite
Internet and Technology
Day of the week use the Internet
Internet connection
Mobile provider
Use Internet at work
the most
Internet frequency
Service type
Voice-over-IP provider
Handset
Internet purchase frequency
Time spent online
Instant messaging provider
Internet service provider
Use Internet at café
Internet access
Lifestyle and Activities
Cable TV
Freeview
Newspaper titles
Radio
Digital
Gym membership—locations
Olympics—attitudes
Satellite TV
Retail Stores
In-store purchasing
Main grocery store
Online purchasing
Top-up grocery store
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 19
FRANCE: Demographics
France
DEMOGRAPHICS
Zoomerang’s French respondents are surveyed in their native language. Our translators can have their responses
translated to the language of your choice.
Gender*
Children in
Household*
1 child or more
Female
Male
32%
49%
51%
No children
68%
Age*
18−24
Region*
Southwest
12%
9%
Paris
19%
Southeast
55+
12%
34%
25−34
17%
East
Center West
9%
8%
45−54
Centre East
West
18%
14%
35−44
19%
19%
North
10%
*1999 INSEE, population census
Demographics
Children in household
Geographic region
Language
Children’s dates of birth
Home ownership
Occupation
Date of birth
Household income
Postal code
Education
Internet connection
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 20
AUSTRALIA: Demographics
Australia
DEMOGRAPHICS
Zoomerang’s Australian panel is deeply profiled on a range of attributes, covering demographic and behavioral traits
as wel as purchasing behavior and medical issues.
Gender*
Children in
Household*
No children
Female
Male
61%
51%
49%
1 child or more
39%
Age*
18−24
Weekly Household
13%
Income*
55+
29%
25−34
$500−999
$1000−1999
19%
46%
12%
$2000+
1%
$0−199
3%
45−54
18%
35−44
21%
$200−499
38%
*Australian Bureau of Statistics 2005
Demographics
Children in household
Home ownership
Occupation
Children’s dates of birth
Industry
Pet ownership
Date of birth
Internet connection
Postal code
Education
Language
Territory
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 21
AUSTRALIA: Attributes
Australia
ATTRIBUTES
Automobile
Make
Number of automobiles in household
Segment (wagon, ute, coupe)
New/used
Purchased/leased
Year
Diet and Lifestyle
Diet restrictions
Financial Services
Bank accounts
Investments
Type of financial transactions
Day-to-day account
Personal loan
Use a financial adviser
Financial institution membership
Special savings account
Home loan
Type of financial accounts
Food and Beverage
Alcoholic cocktail mixers/ready to drink
Crisps/peanuts
Refrigerated or frozen pastry/dough
Baby food
Desserts
Salsa sauce
Baby formula
Distilled spirits
Soup
Beer
Energy drinks
Soy-based products
Biscuits
Ethnic foods
Sports drinks
Cake mix
Fresh wraps
Tea
Cereal
Frozen meals
Vegetarian prepared products
Cereal/muesli bars
Ice cream
Vitamin-enhanced waters
Chocolate confectionery bars
Lollies
Wine
Coffee
Organic foods
Yogurt
Cook-in sauces
Refrigerated or frozen baked goods
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 22
AUSTRALIA: Attributes
Australia
ATTRIBUTES
Household Products
Acne products
Cough/sore throat lozenges
Fiber supplements
Lip treatment
Anti-aging facial treatment
Cough syrup
Foot care products
Makeup remover
At-home hair-coloring products
Disposable nappies/diapers
Fragrances/perfumes
Self-tanner for the body
Calcium supplements
Eye/contact lens care products
Hand/body moisturizer
Suntan products
Cigarettes
Eye cream/treatment
Incontinence pads/guards/liners
Teeth-whitening products
or garments
Contraceptives
Facial products
Water filters
Lipstick
Cosmetics
Feminine care products
Medical Ailments
Allergies
Bladder infections
Hearing loss
Obsessive-compulsive disorder
Alzheimer’s disease
Cancer
Heart disease or angina
Osteoporosis
Anxiety
Chronic back pain
Herpes
Physical handicap
Arthritis
Cough/sore throat
High blood pressure
Seizures
Asthma
Depression
High cholesterol
Sleep difficulty
Athlete’s foot
Diabetes types 1 and 2
Impotence/erectile dysfunction
Ulcers
Attention deficit disorder (ADD)
Eating disorders
Leukemia
Vision problems
Baldness/hair loss
Frequent headaches
Migraines
Yeast infection
Bladder control/incontinence
Frequent heartburn
Obesity
Retail Stores
Grocery
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 23
About MarketTools
MarketTools is the leading technology and service provider of Customer Insight Management
solutions for the world’s market leaders. Through a unique combination of best-in-class insight
and feedback platforms, quality-assured global panels, and research innovation, MarketTools
enables companies to better identify new opportunities, fuel greater product success, and build
customer advocacy. As the first company to make online surveys widely available on the Web,
MarketTools continues its market-leading position by providing the broadest range of powerful,
accurate, and integrated customer insight technologies that empower companies to become
the most customer-centric organizations in their industries. MarketTools’ premier portfolio of
technology-based insight brands includes MarketTools.com,™ Zoomerang,™ CustomerSat,™
TrueSample,™ and ZoomPanel.™
MarketTools is a privately held company with corporate headquarters in San Francisco and
European headquarters in London. For more information please visit www.markettools.com
About ZoomPanel
ZoomPanel is an actively managed online community of more than 3 million members dedicated
solely to supporting market research. ZoomPanel has a presence in five key markets: Australia,
Canada, France, the United Kingdom, and the United States. The panel has been in existence
since October 1999 and is rigorously managed to maintain quality and to deliver consistent,
reliable results.
About Zoomerang
Zoomerang, part of MarketTools, Inc., pioneered Web-based surveys in 1999 to give organizations
a powerful, self-service alternative to conduct accurate comprehensive surveys with a minimum of
cost and effort. Today, Zoomerang is the world’s #1 source for online surveys, helping thousands
of organizations, including over 70 of the Fortune 100, in over 100 countries. Zoomerang provides
a powerful alternative for organizations that need to conduct fast, accurate, comprehensive
surveys with minimal cost and effort. Zoomerang’s business, educational and non-profit
customers have created and sent more than 100 million surveys. Zoomerang supplements its
surveys with expert professional services, including survey programming, and the recruitment and
selection of custom groups of survey respondents.
For more details and attributes: 800.310.6838 or samplesales@zoomerang.com 24
Contact Information
U.S. Offices
Corporate Headquarters
San Francisco
Phone: 415.957.2200
Zoomerang by MarketTools, Inc.
Fax: 415.957.2180
150 Spear Street
Tol -free in the U.S.: 800.310.6838
Suite 600
samplesales@zoomerang.com
San Francisco, CA 94105
sales@markettools.com
www.zoomerang.com
www.markettools.com
European Headquarters
London, UK
MarketTools, Ltd.
Phone: +44 020.7440.8500
67-74 Saffron Hill
Fax: +44 020.3116.0162
London
sales@markettools.com
EC1N 8QX
www.markettools.eu
United Kingdom
150 Spear Street
main
415.957.2049
web
www.markettools.com
Suite 600
fax
415.957.2180
www.zoomerang.com
San Francisco, California 94105
toll-free
800.310.6838
e-mail
samplesales@zoomerang.com
Copyright © 2009 MarketTools, Inc. All rights reserved. MarketTools is a registered trademark of MarketTools, Inc., in the United States and/or other countries. ZoomPanel, Zoomerang, and the Zoomerang logo
are trademarks of MarketTools, Inc. Other marks referenced herein are the property of the respective owners.
