Shift Communications The First Social Media Press Release Template
SOCIAL MEDIA PRESS RELEASE
TEMPLATE, VERSION 1.0
CONTACT
Client contact
Spokesperson
Agency contact
INFORMATION:
Phone #/skype
Phone #/skype
Phone #/skype
Email
Email
Email
IM address
IM address
IM address
Web site
Blog/relevant post
Web site
NEWS RELEASE HEADLINE
Subhead
CORE
NEWS FACTS
Bullet-p
oints preferable
LINK & RSS FEED TO
PURPOSE-BUILT DEL.ICIO.US PAGE
The purpose-built del.icio.us pag
e offers hyperlinks (and PR annotation in
“notes” fields) to relevant historic
al, trend, market, product & competitive
content sources, providing context as-needed, and, on-going updates.
MP3 FILE OR
GRAPHIC
VIDEO
PHOTO
PODCAST LINK
e.g., product
e.g., brief
e.g., product
schematic;
product demo
picture, exec
e.g., sound bytes
market size
by in-house
headshot, etc.
by various
stakeholders
graphs; logos
expert
MORE MULTIMEDIA AVAILABLE BY REQUEST
e.g., “downl
oad white paper”
PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS,
CUSTOME
RS AND/OR PARTNERS
Recommendation: no more than 2 quot
5.3"
es per contact. The PR agency should have additional
quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides
opportunity for Agency to add further value to interested media.
LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL)
This empowers journalist to “take a different angle,” etc.
These links would also be cross-posted to the custom del.icio.us site.
BOILERPLATE STATEMENTS
RSS FEED TO CLIENT’S NEWS RELEASES
“ADD TO DEL.ICIO.US”
Allows readers to use the release as a standalone portal to this news
TECHNORATI TAGS/“DIGG THIS”
