Senarai Bahan Baru Perpustakaan Kampus Bandar Bagi Bulan Jun 2009
SENARAI BAHAN BARU PERPUSTAKAAN KAMPUS
BANDAR BAGI BULAN JUN 2009
Call Number
HB172.5.F72 2009 osf
Title
Principles of macroeconomics. 4th. ed
Responsibility
Robert H.Frank , Ben S. Bernanke
Publisher
McGraw-Hill
Year
2009
Subject
Macroeconomics
Item Category
(Open Shelf )
SMD
Book
REVIEW
In recent years, innovative texts in mathematics, science,
foreign languages, and other fields have achieved
dramatic pedagogical gains by abandoning the traditional
encyclopedic approach in favor of attempting to teach a
short list of core principles in depth. Two well-respected
writers and researchers, Bob Frank and Ben Bernanke,
have shown that the less-is-more approach affords similar
gains in introductory economics. Although a few other texts have paid lip service to
this new approach, Frank/Bernanke is by far the best throughout, and the best
executed principles text in this mold. Avoiding excessive reliance on formal
mathematical derivations, it presents concepts intuitively through examples drawn
from familiar contexts. The authors introduce a coherent short list of core
principles and reinforce them by illustrating and applying each in numerous
contexts. Students are periodically asked to apply these principles and to answer
related questions and exercises.
Frank/Bernanke also encourages students to become “Economic Naturalists,” by
employing basic economic principles to understand and explain what they observe
in the world around them. An economic naturalist understands, for example, that
infant safety seats are required in cars but not in airplanes because the marginal
cost of space to accommodate these seats is typically zero in cars but often
hundreds of dollars in airplanes. Such examples engage student interest while
teaching them to see each feature of their economic landscape as the reflection of
an implicit or explicit cost-benefit calculation.
Call Number
HD31 .G73 2009.os
More than a minute : how to be an effective leader and manager in
Title
today's changing worl
Responsibility
Holly G. Green..
Publisher
Career Press
Year
2009
Subject
1. Strategic planning
2. Communication in organizations
3. Management
4. Leadership
Item Category
(Open Shelf)
SMD
Book
REVIEW
More Than a Minute provides a refreshing look at
the original "secrets" of effective managers
explored in The One Minute Manager more than 25
years ago. It offers up-to-date methods and
practices to prompt the thinking required to
address today's challenges. Unlike many other
management books, it is based on time-proven
practices and actual business applications used by
companies around the globe. More Than a Minute is
written by a practitioner. As president of The Ken
Blanchard Companies, Holly Green worked closely
with Ken, co-author of The One Minute Manager. But much has changed since
that book was published...and More Than a Minute is the title today's managers
desperately
By following the simple processes outlined in this book and utilizing the tools and
templates provided, you'll have what you need to apply these principles
effectively to:
* Think about and conduct strategic planning at the company and team levels
* Set or uncover the goals in your organization
* Inform, inspire, and engage your employees in the strategies and goals
* Realign actions of employees to achieve higher results
* Continue learning and leveraging your strengths
More Than a Minute is not about the theory of leading and managing. It is about
the doing it in today's context.
Call Number
HD57.7 .K37 2009.os
The confident leader : how the most successful people go from
Title
effective to exceptiona
Responsibility
Larina Kase.
Publisher
McGraw Hill
Year
2009
Subject
Leadership
Item Category
(Open Shelf )
SMD
Book
REVIEW
"This groundbreaking book will become a classic. I'll be
recommending it to all of my readers.”
-Kevin Hogan, author of The Psychology of Persuasion
New York Times bestselling author Larina Kase explains
how to accomplish the things you think you can't, but really
wish you could . . .
Many people who want to advance in their career or
business are faced with an innate fear of change--even
positive change that could move them forward. Using
cutting-edge research to help readers become true leaders
in their fields, Larina Kase provides strategies to help readers move out of their comfort
zones and better distinguish the positive decisions and actions that will dramatically
propel their success. She includes interviews with top business thinkers such as Seth
Godin, Joe Vitale, Annie McKee, and Tim Sanders. Apply the lessons in this book to:
•
Discover why you don’t do what you need to do
•
Empower yourself and others to stay motivated
•
Transform fear of change into a positive driver for success
•
Face uncomfortable situations with grace and poise
“Imagine what you could accomplish with the confidence of the world’s top leaders . . .
Read this book for a step-by-step plan to make it happen.”
—Dr. Joe Vitale, author of The Key
“The success of coaches, clients, and self-help aficionados, in particular, will dramatically
increase after putting Larina’s powerful wisdom to work.”
—Marilee Adams, Ph.D., author of Change Your Questions, Change Your Life
Call Number
HD62.6 .B76 2009 os
Social entrepreneurship : a modern approach to social value
Title
creation
Responsibility
Arthur C. Brooks.
Publisher
Prentice Hall
Year
2009
Subject
1) Nonprofit organizations -- Management
2) Social entrepreneurship
Item Category
(Open Shelf )
SMD
Book
REVIEW
This text brings together the established pedagogy of entrepreneurship
with cutting edge nonprofit and public management tools.
Measuring social value, earned income, donations and government
income, entrepreneurial fundraising and marketing, and social enterprise
business plans.For the entrepreneur who seeks to understand the social
and non-for-profit sectors.
Call Number
HF5549.5.C6 .C65 2009.os
Title
The complete book of perfect phrases for effective managers
Responsibility
Douglas Max ... [et al.].
Publisher
McGraw -Hill
Year
2009
Subject
Communication in personnel management
Item Category
(Open Shelf )
SMD
Book
REVIEW
The average manager doesn't have time to take classes or read lengthy
volumes on managing techniques. Instead, you need to know right now
what to say to coach and motivate your employees. With hundreds of
ready-to-use phrases you can use in a wide variety of situations, The
Complete Book of Perfect Phrases for Managers is the ultimate reference
for motivating, managing, and growing employees.
Call Number
HF5821 .A74 2009 osf
Title
Essentials of contemporary advertising
Responsibility
William F. Arens, David H. Schaefer, Michael Weigold.
Publisher
McGraw-Hill
Year
2009
Subject
Advertising
Item Category
(Open Shelf Folio)
SMD
Book
REVIEW
Essentials of Contemporary Advertising, 2/e by William Arens and David
Schaefer explores the core principles that drive advertising, using a lively
voice that goes beyond academic theory. The authors’ goal is to present
advertising as it is actually practiced and make the fundamentals
accessible and relevant to the student’s "real life." This approach truly
transcends the conceptual and propels students into an exciting and
practical dimension.
Call Number
HG4011 .G58 2009 os
Title
Principles of managerial finance : brief
Responsibility
Lawrence J. Gitman.
Publisher
Prentice Hall
Year
2009
Subject
1. Corporations -- Finance
2. Business enterprises -- Finance
Item Category
(Open Shelf )
SMD
Book
REVIEW
Gitman’s proven Learning Goal System—a
hallmark feature of Principles of Managerial
Finance, Brief, 5,e—weaves pedagogy into
concepts and practice, providing readers with a
road map to guide them through the text and
supplementary tools. The FifthEdition now
includes an emphasis on personal finance issues to
add currency and relevance to the already
cohesive learning framework.
Introduction to Managerial Finance: The Role and Environment of Managerial
Finance; Financial Statements and Analysis; Cash Flow and Financial Planning.
Important Financial Concepts: Time Value of Money; Risk and Return; Interest
Rates and Bond Valuation; Stock Valuation. Long-Term Investment Decisions:
Capital Budgeting; Capital Budgeting Techniques: Certainty and Risk. Long-
Term Financial Decisions: The Cost of Capital; Leverage and Capital Structure;
Dividend Policy. Short-Term Financial Decisions: Working Capital and Current
Assets Management; Current Liabilities Management; Financial Institutions and
Markets; International Managerial Finance. For all readers interested in
managerial finance.
Call Number
QA76.73.J38 .L48 2009 os
Title
Java software solutions : foundations of program design. 6th ed.
Responsibility
John Lewis, William Loftus.
Publisher
Pearson
Year
2009
Subject
1. Object-oriented programming (Computer science).
2. Java (Computer program language)
Item Category
(Open Shelf )
SMD
Book
REVIEW
As the worldwide best seller for introductory programming using the Java
programming language, Java Software Solutions is the premiere model of text
that teaches a foundation of programming techniques to foster well-designed
object-oriented software. Heralded for its integration of small and large
realistic examples, the authors' emphasize building solid problem-solving and
design skills. The Sixth Edition introduces improvements that make the text a
better teaching and learning tool. Revolutionary Video Notes featuring author
John Lewis work in conjunction with the text to visually explain challenging
topics and in-text Programming Projects. New vignettes explaining real-world
software failures emphasize why good design is important, and novel section-
level exercises let students check their comprehension before moving on.
Call Number
QA76.76.H94 .M69 2009 osf
Title
Web development & design foundations with XHTM. 4th ed.
Responsibility
Terry Felke-Morris.
Publisher
Pearson
Year
2009
Subject
1. Web sites -- Design
2. Web site development -- Computer programs
3. XHTML (Document markup language)
Item Category
(Open Shelf Folio)
SMD
Book
REVIEW
Using Hands-On Practice exercises and Web Site Case Studies to motivate
readers, Web Development and Design Foundations with XHTML includes all
the necessary lessons to guide students in developing highly effective Web sites. A
well-rounded balance of hard skills (such as XHTML, CSS, and JavaScript ) and
soft skills (such as accessibility, ethics, e-commerce, and Web site promotion
strategies) presents everything beginning Web developers need to know. In the
Fourth Edition, cascading style sheets--now the standard in Web design--are
introduced earlier in the text and are then integrated throughout. Ethics and
accessibility issues receive increased coverage, and a new Design Activities
supplement offers hands-on design projects to supplement those presented in the
text.
Call Number
QA76.9.M65 .Q56 2009 os
Title
Ethics for the information age. 3rd.ed
Responsibility
Michael J. Quinn.
Publisher
Pearson
Year
2009
Subject
1. Computers and civilization
2. Electronic data processing -- Moral and ethical aspects
Item Category
(Open Shelf )
SMD
Book
REVIEW
In an era where information technology changes constantly, a thoughtful
response to these rapid changes requires a basic understanding of IT history, an
awareness of current issues, and a familiarity with ethics. Ethics for the
Information Age provides an overview of ethical theories and problems
encountered by computer professionals in today's environment. By presenting
provocative issues such as social networking, government surveillance, and
intellectual property from all points of view, this market-leading text challenges
students to think critically and draw their own conclusions, which ultimately
prepares them to become responsible, ethical users of future technologies. This
book is appropriate for any standalone "computers and society" or "computer
ethics" course offered by a computer science, business, or philosophy
department.
Call Number
TJ843 .E86 2009 os
Title
Fluid power with applications. 7th. ed
Responsibility
Anthony Esposito.
Publisher
Prentice Hall
Year
2009
Subject
Fluid power technology
Item Category
(Open Shelf )
SMD
Book
REVIEW
Fluid Power with Applications, Seventh Edition presents broad coverage of fluid
power technology in a readable and understandable fashion. An extensive array
of industrial applications is provided to motivate and stimulate students' interest
in the field. Balancing theory and applications, this book is updated to reflect
current technology; it focuses on the design, analysis, operation, and
maintenance of fluid power systems. It also includes an Automation Studio CD
(produced by Famic Technologies Inc.) that contains simulations and animations
of many of the fluid power circuits presented throughout the book as well as a
variety of additional fluid power applications.
