Netiq/webtrends
macromedia® case study
NetIQ/WebTrends
NetIQ chose Macromedia Breeze Presentation
as the platform for its on-demand seminar series,
“WebTrends Take 10,” which educates visitors on
web marketing concepts and trends.
NetIQ is a leading provider of Systems and Security Management
and Web Analytics solutions. As the market leader for web analytics,
WebTrends solutions from NetIQ provide timely answers enabling
customers to improve their return on investment from web-based
initiatives. More than half of the Fortune and Global 500 companies
rely on WebTrends solutions for accurate and actionable insight into
website activity and web visitor behavior.
NetIQ uses Macromedia Breeze Presentation to deliver its WebTrends
Take 10 series of on-demand educational presentations on its website.
The Take 10 presentations combine audio, PowerPoint slides and
Macromedia Flash content for a fun and instructive user experience
on web marketing topics ranging from Conversion to Search Engine
Marketing.
A long-time user of Macromedia products including Macromedia
Challenge
Flash, NetIQ saw Macromedia Breeze as a natural fit for its needs.
NetIQ needed a quick,
Macromedia Breeze enabled a powerful, interactive experience with
cost-effective way to deliver
minimal technical expertise required. Presentation development time
a series of on-demand
promised to be quick.
educational presentations
The Quest for Interactivity
on topics of interest to web
As he searched for a delivery platform for the Take 10 presentations,
marketers such as Search
NetIQ web marketing manager Jeff Cram considered using the
Engine Marketing, Conversion
company’s existing web meeting vendor. He quickly concluded that
and Customer Retention.
other vendors could not provide an engaging, interactive user
A long-time user of Macromedia
experience. “Current online meeting and presentation solutions are
simply not well suited to deliver an engaging online presentation,”
products including Macromedia
says Cram. He felt the user interface and usability of the tool was
Flash, NetIQ saw Macromedia
critical to the success of the presentations. Breeze offered an intuitive
Breeze as a natural fit for
interface and additional features such as surveys and quizzes. “The
its needs.
surveys are essential to create an environment where end users
participate in the presentation. We want to educate and engage users
Solution
with the content,” says Cram.
Macromedia Breeze
Macromedia Breeze allowed the WebTrends marketing team to
Presentation™
create engaging user experiences by creating rich Macromedia Flash
content —without web development experience. Time and money
were also at stake. “We didn’t have the budget to outsource this and
we didn’t have the resources for in-house development without
Breeze.”
With its familiar PowerPoint interface, Breeze was simple for the
marketers to use while enabling collaboration with web marketing
experts such as Bryan Eisenberg of Future Now. Workflow is intuitive.
The marketing professional gets material from the expert, creates a
slide deck and then sends it back for comments. When the
presentation is ready to go, the expert records the voice over, which
the marketing person then syncs with the slides. Publishing to the
web is straightforward. The whole process takes only a few days after
the expert creates his or her content.
macromedia® case study
The first Take 10 webinar received more than 2,500 visitors. Subsequent ones have received upwards
“Break-through
of 5,000. With that many people engaging with its business-oriented presentations, NetIQ is having
success at raising the perception of WebTrends as a robust analysis tool for marketers.
marketing is
constantly our goal.
Return on Investment for NetIQ
• Quick ROI. Breeze paid for itself after just three presentations with projected savings of more than
We wanted to once
$100,000 in outsourced development costs over 12 months.
• Speed to web. Once subject matter experts contribute their content, it takes only a few days to develop
again set a new
each presentation—far less than time than it would have taken if outsourced.
marketing standard
• Increased viewer retention. More than 60% of visitors watch the entire Take 10 presentation.
User comments have been highly positive.
for innovation, and
• User education. With new customers engaging with its presentations, NetIQ is having success at raising
the perception of WebTrends as a robust analysis tool for marketers.
Macromedia Breeze,
• Maintenance Costs: With no hardware or software to support, NetIQ has saved money on hosting and
along with our
maintenance costs.
exciting concept for
Benefits for Marketers and Presenters
• Web skills not necessary. No one in the marketing group had training on Macromedia Flash or other
the “Take 10” Series,
web development tools. Knowledge of PowerPoint was enough to get them up and running on
played a key role in
Macromedia Breeze.
• Collaboration. With Macromedia Breeze, the process of building educational experiences is
doing just that.”
collaborative, not static. Marketers can refine presentations over time, passing the work in progress to
interested parties for additions and editing.
Brent Hieggelke
Vice President,
Benefits for End Users
WebTrends Marketing
• Platform and bandwidth agnostic. Breeze offers all visitors the same engaging experience—listening to
NetIQ
audio, clicking through slides, taking part in polls—no matter what their platform or connection speed.
Summary
Organization’s industry: Technology
Type of Deployment: Licensed Server Software
Number of courses/presentations delivered using Breeze: 4 (and counting)
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