Microsoft Powerpoint Google Adsense

Google AdSense
Explained in Plain English

What is Google AdSense?
Google AdSense is a program that lets you earn
money by placing ads on your website.
You provide the web pages, and
Google provides the advertisers.

AdSense Advantages
• The ads are relevant to the content on
your pages.
• You can set parameters so that the ads
match the general look and feel of your
site.
• Once your site is set up to receive
AdSense ads, there’s nothing more you
have to do.

How AdSense Works
Our Cycling Scenario
• Joe’s Bicycle Shop has a website and decides to
give AdSense a try.
• Joe contracts with
Emcie Graphic Design
to set it up.
• Emcie installs the Google software into the code
in Joe’s website and configures the layout
designs.

How AdSense Works
Our Cycling Scenario
AdSense searches through the content of Joe’s
website and identifies several key words related to
bicycles.
handlebar
Bike paths
bicycle
pedal
racing bike
bike
bike repair
helmet
tricycle
tour bike
racing tires

How AdSense Works
Our Cycling Scenario
• AdSense reports these key
5th Annual
words back to Google, where
Bike Race
they are matched up with
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advertisers marketing around
those same key words.
Tony’s
• Ads from those advertisers are
Bike Helmets
placed on Joe’s website.
The best helmets
for serious riders.

How AdSense Works
Our Cycling Scenario
• Sally is a visitor to Joe’s website. She’s an avid cyclist
and is looking for new tires for her racing bike. While
she’s on Joe’s site, she notices an ad for an upcoming
race that she is interested in.
• Sally clicks on the race
5th Annual
advertisement to learn more about
Bike Race
the event, and she’s taken to the
race sponsor’s website.
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How AdSense Works
Our Cycling Scenario
The race sponsors who placed the
ad on Google will now pay Google
for that visitor to their site.
And Google will pay Joe
a portion of those
proceeds.

How much money can you earn?
Google doesn’t disclose exact figures, but their goal is
to enable publishers to make as much or more than
they could with other advertising networks.
The algorithms they use to calculate pricing are very
complex, and they involve a long list of different
factors, so calculating your earnings wouldn’t be easy.
Actually, Google says the best way to find out how
much you‘d earn is to sign up and start showing ads
on your webpages. There's no cost and
no obligation.

Two kinds of AdSense
1. AdSense for Content
5th Annual
Bike Race
automatically crawls the
content of your pages and
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delivers ads that are relevant
to your audience and your site
Tony’s
content.
Bike Helmets
The best helmets
for serious riders.
This is the kind that Joe had
on his site.

Two kinds of AdSense
2. AdSense for Search places a Google
web and site search on your webpage.
Search
Google returns search results to your
website visitor.
You earn money if the visitor clicks on
Google ads on the search results page.

AdSense Pros & Cons
AdSense isn’t right for everyone.
Let’s weigh the Pros and Cons to using
AdSense.

AdSense Pros
• AdSense is free from Google.
• Once it’s set up, it doesn’t require much
attention.
• Ad revenues can help offset your admin
costs.
• Ads are relevant to your site and your
content, thus providing interest for your
visitors.

AdSense Cons
• Set up can be time-consuming.
• It can add to the cost of your website design.
• You have only limited control over which ads
appear on your site.
• It is possible that a competitor’s ad might appear
on your site.
• Your site visitors might be enticed to leave your
site. In fact, they have to click on an ad before
you get paid, and that often takes them to the
advertiser’s site – and away from yours.

The Bottom Line
Google AdSense can be an additional
revenue source for some businesses,
but it’s not right for every business.
If you would like to include AdSense on
your website, contact your website
designer for more information.