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2007 Online Media Kit
Mansueto Digital
7 World Trade Center
New York, NY 10007-2195
2007 EPpy Award Winner
Best Magazine-Affiliated Website
FastCompany.com
FastCompany.com uncovers the most
innovative thinking, best practices
and the latest techniques, tools and
tactics that enable a new breed of
leader to work smarter and more
effectively. FastCompany.com
attracts a highly engaged audience
that uses the website for its fresh
ideas.
More than 150 original articles per
month
Original online articles, resource
centers, FC Expert blog, web polls,
microsites and newsletters
The award-winning FC Staff Blog,
the first magazine staff blog in the
business category; experts in their
fields; and blogging on topics
ranging from social responsibility to
innovation
Newsletters reaching more than
90,000 readers per week
RSS feeds to thousands of people
per day through Feed Burner
Average Monthly Page Views: 4.5 million
Average Monthly Unique Visits: 800,000
Average Time Spent: 13 minutes
Source: Omniture 2006 rolling average
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
An Exceptional Audience
FastCompany.com readers are successful, educated and affluent
Median age: 44 years
60% male, 40% female
College grad/post grad: 76%
Median household income: $103,412
Source: @plan reporting, Summer 2007
FastCompany.com reaches the brightest decision makers and influencers at
companies of all sizes and industries. Our readers are wealthy consumers,
frequent travelers and early adopters of cutting-edge technology.
Network of Sites
Ranking
Business Purchase Decision Makers or
% Comp.
Online Index
Influencer of:
#1
Marketing Services DM/Influencer
23
424
#1
Commercial Real Estate Services DM/Influencer
11
553
#1
Corporate Gifts DM/Influencer
14.4
300
#1
Business Consulting Services DM/Influencer
28.4
539
#1
ASPs/Internet Access Services/Website Hosting
19.3
331
Services DM/Influencer
#1
Energy Supply DM/Influencer
9.7
299
#1
Telephone Services DM/Influencer
14.7
237
#1
Financial Services DM/Influencer
13.3
293
#1
Travel Services DM/Influencer
17.3
312
#1
Telephone Equipment DM/Influencer
12.7
186
#1
Printing DM/Influencer
21.1
249
#1
Business Furnishings DM/Influencer
23.6
297
#1
Business Equipment DM/Influencer
25.5
254
#1
Human Resource Services DM/Influencer
16.1
309
#2
Cars/Vans/Trucks DM/Influencer
12.4
286
#2
Other Technology Consulting Services DM/Influencer
9.5
365
#3
Any Decision Maker/Influencer
55.2
199
#5
Office Supplies DM/Influencer
22.7
153
#5
IT Technology Consulting Services DM/Influencer
18.7
392
#5
Computer Hardware DM/Influencer
31.7
297
#7
Computer Software DM/Influencer
40.2
311
Source: @plan summer 2007
An Exceptional Audience
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Editorial
FC Experts
Articles by Topic
One of the most popular business blogs
FastCompany.com offers deep content
on the Web, FastCompany.com and
areas developed around specific topics,
magazine staff write and publish items on
including thousands of articles from
fresh ideas in business, creativity,
FastCompany.com archives.
innovation and leadership several times a
day.
Newsletters
Magazine Section
FastCompany.com offers several daily,
Published monthly, FastCompany.com
weekly, biweekly and monthly
makes the entire monthly issue available
newsletters.
online, free to readers. The current issue
is accessible at the same time that the
print magazine hits newsstands.
Columns
In addition to FC Now, the staff-written
blog updated several times a day,
Online Exclusives
FastCompany.com features more than 20
FastCompany.com produces unique
columnists offering daily, weekly and
features covering a range of topics and
monthly perspective on business trends
delivers them via slide shows, video,
and strategies.
audio and databases. These exclusives
include an annual list of 25 Top Jobs,
biannual gift guides and interviews with
Special Editorial sections
CEOs of leading edge companies.
Produced as Web exclusives or in concert
with a feature in Fast Company magazine,
these editorial areas are refreshed year-
Topic Channels
round and include in-depth coverage of
Topic channels combine original Web-
selected topics. They may include feature
exclusive columns and blogs by industry
articles along with video or audio
leaders, audio and video with news
interviews, slide shows, blogs and
updates, tools, articles and guides around
interactive components such as maps,
eight topics, including:
polls and statistics.
Leadership
Innovation
Careers
Design
Technology
Change Management
Social Responsibility
Work Life
Editorial
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Advertising Solutions
FastCompany.com presents an array of advertising solutions. We
understand that each campaign has unique goals. Our mission is to create
custom, dynamic marketing programs for our clients.
Display advertising
FastCompany.com offers a
variety of banner
advertising units, including
leaderboard (728x90), IMU
(336x280) and skyscraper
(160x600). We accept
standard banner creative,
and we support for wide
assortment of rich media
types.
Advertising can be targeted
run of site, run of network
(between
FastCompany.com and
Inc.com) or channel
targeted.
Advertising Solutions: Display Advertising
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Advertising Solutions
Content Sponsorship
FastCompany.com offers sponsorship opportunities on all major sections of the
website. Sponsorship sections consist of topic areas and special editorial sections,
pertaining to a specific subject area. Content channel sponsorships are sold as
category-exclusive placements.
Microsites
FastCompany.com can build an advertiser-branded custom microsite with original
Fast Company editorial and/or sponsored content on behalf of advertisers.
Microsites can contain articles, case studies, downloadable white papers, audio or
video content, and an email capture for newsletters. A FastCompany.com
special-projects editor and marketing manager will work with each client to
ensure the content, design and promotion meet advertiser goals.
Intel’s Small Business Intelligence Center
Advertising Solutions: Content Channel Sponsorship, Microsites
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Advertising Solutions
Email advertising
FastCompany.com has four
newsletters available to
sponsors on a weekly,
bimonthly or monthly basis.
Each newsletter has a
maximum capacity of two
sponsors. All
FastCompany.com
newsletters are published in
both HTML and text formats.
Advertising Solutions: E-mail Advertising
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Advertising Solutions
RSS
FastCompany.com accepts RSS advertising in RSS feeds through
Feedburner.
Your advertisement appears
below the text of the news
item in the feed.
Advertising Solutions: RSS
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Advertising Solutions
Webinars
FastCompany.com offers sponsored webinars, registration-based events involving
visual presentations with accompanying graphics and the option to include audio.
FastCompany.com can design and produce an event using either original material
or material supplied by the client. FastCompany.com will promote the event in
newsletters, on the FastCompany.com website, and send an email invitation to
FastCompany.com’s marketing list. All registration information collected for the
webinar is passed to the client as leads. A special-projects editor and marketing
manager will work with the client to assure the content, design and promotion
meet advertiser goals.
Advertising Solutions: Webcasts
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Advertising Solutions
Rate Card
Placements
Ad Unit
Spec
Net CPM
ROS
Leaderboard
728x90
$65.00
Skyscraper
160x600
$70.00
IMU
336x280 300x250
$80.00
Vertical Banner
120x240
$40.00
Homepage
Leaderboard
728x90
$80.00
Wide Skyscraper
160x600
$85.00
IMU
300x250
$100.00
Homepage Top of Page
Welcome Screen
600x600
$160.00
Resource Center
Leaderboard
728x90
$70.00
Wide Skyscraper
160x600
$75.00
IMU
336x280 300x250
$90.00
Vertical Banner
120x240
$45.00
In-between Page
$100.00
Superstitial
Sitewide
Text Links
$15.00
Newsletter
General
$50.00
Targeted
$60.00
Stand Alone
$200.00
Microsites
Custom
Call for Prices
Webinars
Custom
Call for Prices
Video/Audio Pre-Roll
Call for specs
Call for Prices
Video Dropdown Window
Custom
Call for Prices
Sponsored Poll
Custom
Call for Prices
Resource Center Takeover
Custom
Call for Prices
Virtual Conference
Custom
Call for Prices
Advertising Solutions: Rate Card
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Advertising Solutions
Specifications
The ad units are IAB standard sizes and dimensions in pixels.
Leaderboard
Wide Skyscraper
Size
728x90
Size
160x600
Maximum File Size
25K
Maximum File Size
30K
Looping Restrictions
Animated, 4 loops max
Looping Restrictions
Animated, 4 loops max
with refresh time of no
with refresh time of no
less than 2 seconds.
less than 2 seconds.
IMU
Vertical Banner
Size
336x280 / 300x250
Size
120x240
Maximum File Size
30K
Maximum File Size
20K
Looping Restrictions
Animated, 4 loops max
Looping Restrictions
Animated, 4 loops max
with refresh time of no
with refresh time of no
less than 2 seconds.
less than 2 seconds.
Welcome Ad
Size
600x600
Maximum File Size
35K
Looping Restrictions
Animated, 4 loops max
with refresh time of no
less than 10 seconds.
Advertising Solutions: Specifications
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Advertising Solutions
Specifications (continued)
Lead Time: Please allow 3 business days for standard creative and 5 business days for rich
media ads prior to the campaign start date for testing and QA.
Sound: The use of audio streams lasting one second or longer must be initiated by click only.
Sound under one second is allowed for mouseover events meaning “click” or “beep” sounds. Use
of audio during the initial download must include a clearly labeled option for turning off audio.
Expanding/Floating Ads: Expanding ads and floating ads must have a close button and user
initiated sound with audio off options. The time limit for a floating ad is 20 seconds and the ad
must have a close button.
Streaming Video in Ads:
Accepted in flash format, 40k max file size, user initiated audio, 30 seconds length, and must
have off/mute/close button.
Third Party Served: Third party ad serving is accepted. All creative must function uniformly
on Mac and PC platforms and in any browser versions of Netscape and IE. Ads must open a new
window when clicked.
Flash Ads: GIF alternative is required for Flash creative. Flash cannot exceed 40k file size and
gif backup file size is 15k-20k. Flash must be version 3 or higher and delivered as a .swf file.
Looping restricted to 4 loops.
Flash ad must include clickTag tracking that contains the following actionscript:
on (release) {
getURL (clickTag,"_blank");
}
Textlink:
Format: 20 character header and 60 character teaser. Client must provide active linking
URL.
Newsletters:
Text Version: 50 characters max in ACSII format and active linking URL.
HTML Version: 728x90 (20k max) and 160x600 (20k max) in GIF format are
accepted depending on the newsletter layout. No Rich Media or third party tags. Click links
may be third party redirects.
RSS:
Contact a salesperson for specification.
Advertising Solutions: Specifications
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
Contact Information
Publisher of Mansueto Digital
Harold Bolling
hbolling@fastcompany.com
Tel: 212-389-5305
Fax: 212-389-5388
2007 EPpy Award Winner
Best Magazine-Affiliated Website
Contact Information
Mansueto Digital 7 World Trade Center New York, NY 10007-2195
