Exclusive Business Marketing Tips
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Exclusive Business Marketing Tips
As interviewed: John Jantsch, Founder, Duct Tape Marketing
What are some starting points for crafting an effective
marketing strategy?
1. Talk to your customers. They have a better sense of
what makes you unique—the things that generate
loyalty and referrals. Ask them what you do that they
like, and you may be surprised by the responses. It
may wel be the little things that set you apart.
2. Build a network of strategic partners. Surround
yourself with best-of-class providers of products and
services that customers need. Recommend them to
your customers and they’l do the same for you. During
the recession, organizations that delivered these kinds
of referrals didn’t suffer much.
What are some helpful metrics a small business should
consider for gauging the effectiveness of a marketing
strategy?
Setting goals for revenue and profit are obvious choices. But also consider
percentage of business from referrals, and satisfaction factors that your
customers say make the difference for them. Again, you’l likely uncover qualities
about your business that you’d never thought of.
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