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Blackmagic Design Announces Decklink Studio

Blackmagic Design Announces DeckLink Studio

Blackmagic Design is thrilled to announce the newest video capture card
to our family of outstanding low-cost video capture cards - the DeckLink
Studio.

DeckLink studio replaces all other Blackmagic Design Standard Definition
cards. It has increased analog connectivity to connect with older analog
equipment, as well as SD and HD-SDI. It is a 10-bit card and has a 1 lane PCI
Express connection that works in lower cost computers, while still retaining
incredibly high data speeds to the computer, so it's perfect for HD video and
real time effects.

The world's first low cost 10 bit SD, HD switchable editing card with
SDI, component, S-Video and composite capture and playback, hardware down
converter and 4 channel balanced audio for $695

MacWorld 2009, San Francisco, CA, USA - January 7, 2009 - Blackmagic
Design Inc. today announced DeckLink Studio, a new model capture card
specifically designed as a replacement for standard definition cards, but
with increased analog connectivity
for wide compatibility with older analog equipment as well as SD and
HD-SDI for the latest digital equipment. DeckLink Studio replaces the entire
Blackmagic Design standard definition product line while also adding HD
support, at much lower cost.

DeckLink Studio features independent connections for SDI, analog
component, S-Video and composite video, so all types of external video
equipment can remain connected without re-cabling. DeckLink Studio also
includes SDI connections that switch between SD and HD, as well as an SD only
output that always outputs via a built in hardware down converter even when
running in HD. The SD down converted output
is great when you need to monitor your work in both SD and HD at the
same time. No product on the market today has a built in high quality
hardware down converter at this low price point.

The built in 10 bit hardware down converter is selectable between
letterbox, anamorphic 16:9 and center cut 4:3 modes, and operates when
running inall HD video formats as well as in capture and playback modes.
Embedded SDI audio is supported via the hardware down converter and output on
the SDI output. When running HD video formats, both S-Video and composite
video are output from the down converter so video is always present,
independent of what video standard is used.

Because DeckLink Studio was designed as a replacement for Blackmagic
Design's standard definition product range, it includes greater audio
connectivity for when customers need to use older broadcast decks such as
Betacam SP. DeckLink Studio includes 4 channels of balanced analog audio, as
well as 2 channels of AES/EBU digital audio. For extra digital audio, the
channel 3 and 4 analog audio outputs can be switched to AES/EBU for channel 3
& 4 and 5 & 6 outputs. That provides 6 channels of digital audio output in
total, and is perfect for 5.1 surround sound monitoring or multi language
work.

DeckLink Studio features a 1 lane PCI Express connection that works in
lower cost computers, while still retaining incredibly high data speeds to
the computer, so it's perfect for HD video and real time effects.

While DeckLink Studio has powerful HD features, it's designed to be a
perfect choice for customers who only need SD support. Its low cost and
compatibility with affordable entry level computers makes it a perfect choice
for SD, and if HD is required at any time, DeckLink Studio will instantly
switch to HD video. This means DeckLink Studio is the perfect solution for
post production and broadcast users even with the tightest budgets. No other
product provides as much power for the price as DeckLink Studio.

When doing broadcast work, DeckLink Studio has a built in SD keyer, that
allows RGBA graphics to be keyed over the SDI input in standard definition.
If external keying is required, DeckLink Studio can also output key on the
SD-SDI output and fill video on the main HD/SD-SDI output.

DeckLink Studio also features black burst and tri-sync input and a
RS-422 deck control connection for broadcast decks.

DeckLink Studio Key Features
• Built in internal SD keying, or select to output both fill and
key via SD/HD-SDI outputs.

• 2 channels of AES/EBU audio capture and playback with sample rate
converter on input.

• 4 channels of XLR professional analog audio capture and playback.
• Genlock/Tri-Sync reference input for locking card to large systems.
• RS-422 remote control for broadcast decks.
• PCI Express plug in card at 2.5 Gb/s speeds for maximum real time
effects.
• Real time effects in Apple Final Cut Pro™ and Adobe Premiere Pro.

Availability and Price
DeckLink Studio is available now and in stock for only US$695 or
€545 from all Blackmagic Design authorized resellers worldwide.

Press Photography
Product photos of the new DeckLink Studio, and all other Blackmagic Design
products, are available at www.blackmagic-design.com/press/resources/images





Blackmagic Design Announces DeckLink SDI

MacWorld 2009, San Francisco, CA, USA -- January 7, 2009 -- Blackmagic
Design Inc. today announced DeckLink SDI, a new model of capture card which
combines highest quality 10 bit SD/HD-SDI capture and playback with an
unprecedented low cost of only US$395.

DeckLink SDI is designed for high-end broadcast and post production
customers who are working in large SDI based facilities needing many creative
workstation seats at the lowest possible cost.

DeckLink SDI includes the highest quality quality 10 bit SD/HD-SDI
capture and playback, while also including features high end customers really
need, such as black burst/HD tri-sync reference input, and RS-422 deck
control. DeckLink SDI replaces Blackmagic Design's original SD only DeckLink
model, while adding PCI Express, 10 bit HD-SDI capture and playback, and
reference input. Because DeckLink SDI features broadcast quality SDI, and can
instantly switch between SD-SDI and HD-SDI formats, it's perfect for
connecting to decks such as HDCAM, HD-D5, Digital Betacam and more. DeckLink
SDI is also fully compatible with all SDI based cameras and monitors.
DeckLink SDI includes 8channels of embedded SDI audio support, so all video
and audio connections are made with a single BNC type SDI video cable.

DeckLink SDI is fully compatible with the largest enterprise level
broadcast routing switchers, such as Blackmagic Design's Broadcast Videohub
72 x 144 SDI router, and is perfect for use with a wide range of SDI video
converters such as Blackmagic Design's Mini Converter range. With many
customers working in large broadcast systems with all kinds of SDI equipment,
DeckLink SDI is the ideal choice for these types of large integrated
workflows. “We have worked hard to make HD editing, design and effects
available for people who could only afford SD products, and with DeckLink SDI
we have donethat,” said Grant Petty, CEO, Blackmagic Design. “We think
customers will love this product and broadcasters will also get a solution
that lowers the per-seat cost of creative workstations, which is vitally
important as broadcasters worldwide continue their upgrade programs from SD
to HD”.

DeckLink SDI features a 1 lane PCI Express connection that works in
lower cost computers, while still retaining incredibly high data speeds to
the computer, so it's perfect for HD video and real time effects.

While DeckLink SDI has powerful HD features, it's also designed to be
the perfect choice for customers who are only working in SD. Its low cost,
and great compatibility with affordable entry level computers, makes it a
perfect choice for SD. If HD is required at any time, DeckLink SDI will
instantly switch to HD video. This means DeckLink SDI is the perfect solution
for post production and broadcast users even with the tightest budgets. No
other product provides high quality 10 bit SDI capture and playback with the
low price of the new DeckLinkSDI.

When doing live broadcast graphics work, DeckLink SDI has a built in SD
keyer, that allows RGBA graphics to be keyed over the SDI input in standard
definition. This lets broadcasters overlay live titles and graphics all in
the onelow cost solution.

DeckLink SDI Key Features
• 10 bit SDI capture and playback with full HD-SDI and SD-SDI compatibility.
• SDI switches between SD and HD.
• Built in internal SD keying of RGBA graphics over live video input.
• 8 channels of SDI audio capture and playback in HD and SD.
• Genlock/Tri-Sync reference input for locking card to large systems.
• RS-422 remote control for broadcast decks.
• PCI Express plug in card at 2.5 Gb/s speeds for maximum real time effects.
• Real time effects in Apple Final Cut Pro™ and Adobe Premiere™ Pro.

Availability and Price
DeckLink SDI is available now and in stock for only US$395 or €325 from all
Blackmagic Design authorized resellers worldwide.

Press Photography
Product photos of the new DeckLink Studio, and all other Blackmagic
Design products, are available at:
www.blackmagicdesign.com/press/resources/images

About Blackmagic Design Inc.
Blackmagic Design Inc. manufactures the world's highest quality video
editing products, converters and routers for the post production and
television broadcast industries. The Multibridge, DeckLink and Intensity
family of productshave revolutionized the post production industry and made
HDTV and film editing more affordable. Founded by the world's leading editors
and engineers from the postproduction industry, this knowledge is constantly
fed back into our products. Blackmagic Design has operations in the USA,
United Kingdom, Japan, Singapore, and Australia.

For more information, please check
www.blackmagic-design.com

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