Advanced Url Aliasing For Improved Seo

Advanced URL aliasing for
improved SEO
earch engine optimization (SEO)
plays a key role in every Web
marketing strategy, and Ektron
CMS400.NET has introduced
advanced tools to maximize your Web
site’s placement in search results. New
URL aliasing functionality makes it easy to
create descriptive, meaningful and SEO-
friendly URL aliases consistently
Auto-creation of URL aliases
Normal y-generated URLs are barely
human readable, let alone search engine-
friendly. With search engines using the text
in a URL to define where a page shows up
on a search return, it has never been more
how the page is built; search engines find
one that is relevant to the content’s actual
important to have descriptive URLs. While
“real” words. Web site performance affects
location. With descriptive folder names
you can manual y create aliases that wil do
search engine returns as wel , and Ektron’s
and good organization, this wil produce
the job, CMS400.NET gives you the tools you
URL aliasing takes this into account. These
SEO-friendly addresses comprised of folder
need to generate them automatical y, with
aliases are cached, improving performance.
structure plus title of page.
consistent structure.
Taxonomy-based aliases
Regex and manual aliasing
URL aliases can be auto-created
For some pages with content that fol ows a
by CMS400.NET based on the
pattern, Regex aliasing may be the answer.
taxonomy of your Web site. It uses
It looks for a pattern in the current URL, and
the levels of the taxonomy plus the
then replaces it with a different pattern to
title of the page itself to produce
create a relevant alias. For example, a blog
an alias. Search engines wil find
site may be best served by Regex aliases
those words, increasing the page’s
that rely on the date of the entry.
relevancy in any search for them.
And because it is based on the
Manual aliasing stil has its place in CMS400.
taxonomy (which lets content
NET. By enabling it, you can define the
be established in one-to-many
pages very specifical y for marketing
relationships), multiple aliases can
campaigns and other purposes, including
be created that wil have relevancy
adding metadata to further improve SEO for
These human-readable URLs are predictable
to multiple search criteria.
that page.
and scalable, fol owing consistent patterns
that can apply to al of your sites. The use of
New URL aliasing lets you take advantage
words and phrases that actual y define the
Folder-based aliasing
of functionality that already sets CMS400.
page itself increases these aliases’ search
Ektron’s CMS is also capable of automating
NET apart from other content management
engine rankings. By fol owing a pattern, they
the creation of folder-based URL aliases.
systems. Taxonomy and folder structure are
are scalable and that pattern can be used
Similar to taxonomy-based aliases, deriving
already defining your Web site’s content in
across your sites as they grow.
an alias from the folder structure produces
a way that makes it easy for visitors to find
information on your site. Now, potential
Sites that are currently built migrate easily
site visitors using search engines can
to CMS400.NET, adopting the new aliasing
find you the same way, improving SEO
scheme. No longer do you have to make
and increasing traffic to your site.
changes to the Web.config, and aliasing can
keep old links valid. Once the URL aliasing
function is configured and enabled, all
content inherits the new aliasing structure.
URL aliases generated by CMS400.NET
http://www.ektron.com/USHistory/Presidents/Republican/Ronald_Reagan
don’t require an extension, regardless of
EKTRON Since its founding in 1998 Ektron has been committed to providing affordable web content management and authoring solutions. Ektron
CMS400.NET empowers non-technical business users by providing an intuitive user interface for managing their Web site’s content and messaging.
Ektron has a complete set of social networking tools and fully supports all Web 2.0 functionality.
For more information on Ektron, visit: http://www.ektron.com.
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