WebTrends Analytics 8.5
WebTrends
851 SW 6th Ave.
Suite 600
Portland, OR 97204
What’s New:
1.503.294.7025
1.503.294.7130 fax
WebTrends Analytics 8.5
US Toll Free
1-877-WebTrends
(1-877-932-8736)
WebTrends Sales
1.888.932.8736
Gain business insight faster, more efficiently
sales@WebTrends.com
without sacrificing analytics power or flexibility.
Europe, Middle East, Africa
+44 (0) 1784 415 700
With the newest release of WebTrends Analytics, marketers can
emea@WebTrends.com
harness the online marketing industry’s most powerful analytics
For offices worldwide, visit
software like never before, with new tools designed to narrow
www.WebTrends.com
the gap between web site traffic and analytics insight.
Available summer 2008 in On Demand and software,
WebTrends Analytics 8.5 enables organizations large and small to:
• Get more out of Web 2.0 investments. Preconfigured reports help
measure, test, and optimize visitor interactions with rich Internet
applications (RIA), online video, RSS feeds, consumer-generated
media, and more.
• Build reports with metrics your organization needs. Calculate
measures on the fly by dragging and dropping measures and
formulas within WebTrends reports.
• Easily customize user roles to meet your business needs.
Administrators can create user roles from scratch or assign
preconfigured roles and groups.
• Enhanced Asian language support. Broader compatibility includes
support for administration and installation in Japanese and
simplified Chinese.
Features At-A-Glance
Web 2.0 Reports:
Consistent Data, Insight on Interactive Media in Less Time.
The marketing department no longer needs to spend weeks developing reporting
frameworks and KPIs every time the CMO questions Web 2.0 investments. New
pre-configured reports in WebTrends Analytics 8.5 eliminate the need for this large
investment of time and resources. These reports provide standardized tracking
parameters and reporting on social and other interactive web media. Better yet,
organizations can customize these reports to include success metrics tailored to
their industry.
The new reports deliver consistent insight on key Web 2.0 technologies, including:
• Rich Internet applications (RIA). RIA features and step-by-step actions
can be tracked. Summaries list the types and frequency of media used
by visitors.
• RSS feeds. Subscription summaries list overall use of feeds, articles by feed
and RSS subscriptions by geography.
• Streaming media. The consumption and effectiveness of streamed content
can be tracked and easily understood.
• Consumer-generated media (CGM). Visitors’ top-line interactions with
different types of CGM can be tracked.
In addition, the reports streamline testing of web pages and site features, providing
head-to-head and other comparison data.
Preconfigured reports in WebTrends Analytics 8.5 provide insight across multiple types of
consumer-generated media and other Web 2.0 content.
2
Calculated Measures:
Customized Reports with Drag-and-Drop Convenience
AJAX-enabled interface enhancements and new calculation features make it
possible to gain fresh insight into online visitors and Web site performance in
the time it takes to drag and drop measures into Web Analytics reports.
Marketers can:
• Customize reports. Calculations can be added to reports at any time.
• Gain new insights in real time. Existing columns can be rearranged or
new ones added on the fly.
• Perform calculations within reports. No longer is there a need to export
data into Excel spreadsheets to perform many types of calculations.
Marketers can gain new insight – such as Average Visit by Page Views or Average
Revenue Per Order – by dragging and dropping measures they want to compare
directly into reports. These formulas are calculated automatically and the results
displayed in the report.
3
Roles and Groups:
Streamlined User Management with Flexible, Granular Control.
WebTrends Analytics 8.5 combines precise administrative control with the
efficiency of preconfigured roles and groups.
New roles-related features include:
• Tailor-made roles. Administrators can create new roles with distinct
permissions and access rights for individual users or categories
of accounts.
• Preconfigured roles. Many users don’t need tailor-made roles. They can
be assigned new preconfigured roles, greatly reducing administrative
effort. Appropriate permissions are built into the preconfigured roles.
• Time-saving templates. Administrators can streamline account setup by
using the preconfigured roles as templates. Permissions and access rights
built into these roles can be quickly modified to meet the needs
of specific users or organizations.
New group-related features offer:
• Easy creation of groups. User groups can be created based on common
attributes in the profiles of individual users.
• Unique roles, permissions. Individuals in a group can have different
roles and permissions.
• Quick clustering. User lists can be sorted by group.
• Easier navigation. The updated user interface utilizes AJAX development
techniques to reduce clicks and eliminate manual “paging” when
managing long user lists.
Administrators can quickly
create or modify the rules
governing the actions that
individual users can perform
and the information they
can access within WebTrends
Analytics 8.5. The profiles
that each user can view, edit
or delete are determined by
simply checking or unchecking
corresponding boxes.
4
Asian Language Support:
Enhanced Compatibility Increases Analytics Efficiency in
Growing Asian Markets.
Now marketers in more parts of the world can take advantage of WebTrends
Analytics. In addition to English, French, Italian, German and Spanish, WebTrends
Analytics 8.5 offers enhanced support for Asian languages.
Marketers in Asian business hubs can more easily perform the following Web
Analytics functions:
• Software installation. On-screen installation instructions are localized.
• Analytics administration. In the software format of WebTrends Analytics 8.5,
user profiles and other administrative tasks are localized to Japanese and
simplified Chinese.
• Software installation. On-screen installation instructions are localized to
Japanese and simplified Chinese.
• Analytics reports. Reports are displayed in Japanese, Korean, traditional
Chinese and simplified Chinese.
In WebTrends Analytics 8.5, administrative and installation tasks can be performed in Japanese and
simplified Chinese. Tasks include defining new user roles ( as shown above, in Japanese).
About WebTrends:
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart
customers including General Mil s, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing
Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration,
dynamic advertising optimization and customer targeting solutions fueling relationship marketing.
Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove
and improve their business and marketing results.
For more information, visit www.webtrends.com.
WebTrends Marketing Lab™, WebTrends Analytics™, WebTrends Score™, WebTrends Visitor Intel igence™, WebTrends Marketing
Warehouse™, WebPosition®, WebTrends Dynamic Search™, WebTrends® and the WebTrends logo™ are trademarks or registered
trademarks of WebTrends Inc. or its subsidiaries in the United States and other jurisdictions. Al other company and product names
may be trademarks or registered trademarks of their respective companies.
© 1996-2008 WebTrends Inc. All rights reserved.
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