WebTrends Analytics 8
WebTrends AnalyticsTM 8
WebTrends
The Comprehensive Web Analytics Solution that
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Proves and Improves your Marketing Results
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As the foundation of WebTrends Marketing Lab, WebTrends Analytics 8 provides
accurate, timely metrics that al ow the entire organization to stay on top of marketing
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campaigns, optimize web site programs and take action to continual y improve
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performance. Whether you need a top-line view of performance or a sophisticated
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multi-dimensional report, this award-winning solution helps you make decisions
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with confidence.
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Performance. Insight. Answers. Discover the features and benefits of WebTrends
Analytics 8 that you need to be successful:
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• Run your business by the numbers: Performance Dashboards let you benchmark
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Key Performance Indicators (KPIs) and pose predictive “what if” scenarios to identify
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where to focus your marketing.
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• Optimize marketing campaign results: To get the highest return from your
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marketing spend, you need a complete view into which campaigns are successful
and which aren’t—from email marketing and online advertising to affiliates and
partner programs.
• Continually improve search engine marketing: Search engine rankings, pay-per-
click, bid management, adwords, keywords—improving search engines results
is a complicated science. WebTrends Analytics 8 makes it easier by al owing you
to distinguish between organic and paid search results, dril down into metrics by
search engine and search phrase and integrate your pay-per-click cost data with your
web site statistics for complete ROI analysis.
• Increase web site conversion: WebTrends Analytics 8 offers the most complete
navigation analysis so you can optimize conversion for each page, each path and
each conversion scenario on your site. With advanced visualization, you’l be able to
transform complex path and scenario reports into easy-to-interpret visual diagrams
and reports that make it easier for you to make smart decisions about page real estate
Real-time metrics allow the entire organization to stay
and optimal conversion paths.
on top of traffic, marketing and conversion metrics.
• Drive profitable sales activity: To ensure your web site is an effective sales channel,
you need insight into four key areas: merchandising mix, online shopping and
checkout processes, product descriptions and sales promotions. WebTrends
Analytics 8 helps you maximize the profitability of your product line by indicating
which products are in highest demand and where exactly your customers abandon
the shopping process.
• Determine the ROI of every page: Content is essential to the success of every web
site, but it’s expensive and time-consuming to manage. WebTrends Analytics 8 lets
you determine the effectiveness of your content and evaluate specific page real
estate. With visual, easy-to-understand content analysis, you’l be able to determine
which pages are driving qualified visits, and which pages are underperfoming and
driving visitors to exit your site.
WebTrends’ unique 5-Point Scenario Analysis
• Drive more targeted and cost-effective business: The secret to retaining more
provides the most actionable conversion analysis
in the industry by not only measuring where visitors
customers and building customer loyalty is segmentation. Different segments
are dropping out of your conversion scenario but
of visitors have different objectives, preferences and buying habits. Create
also why.
sophisticated segmentation rules to uncover your most valuable customer segments,
analyze their preferences and deliver the right messages and offers. Satisfy your
customer needs while adding to the bottom line.
Accuracy. Flexibility. Security. Thousands of enterprise customers worldwide rely on
WebTrends solutions because they consistently provide:
• The highest degree of accuracy. Data col ection with industry-standard first-party
cookie visitor identification ensures consistent results.
• Choice of data collection for software or on-demand service. For the greatest level of
accuracy and flexibility WebTrends al ows client side data col ection, traditional web
server log files, or a combination of both. WebTrends Analytics 8 is available as an
on-demand service or software solution, and provides the unique ability to migrate from
WebTrends SmartViewTM lets you see results as
an overlay on your browser so you can instantly
one to the other as your business needs change.
understand the effectiveness of your page
real estate.
• Solid on-demand infrastructure. With redundant data col ection, multiple co-located
data centers and an advanced staging environment for quality control, WebTrends
Analytics 8 On Demand keeps your data secure and always available.
System Requirements
• Reporting Server: Dual 2.8 Ghz processor or higher, 2 GB of RAM, 450 GB of usable
hard disk space, 100/1000 Mbps network interface card
• Reporting Console: 256 MB of RAM (512 MB recommended)
Custom reporting provides you with unprecedented
levels of control to design reports for any marketing
initiative or business process.
About WebTrends
As the acknowledged global web analytics market leader for more than 12 years, WebTrends
is leading the way in Marketing Performance Management. With an uncompromising focus on
delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart
organizations to improve campaign performance, web site conversion, and customer relationships.
More than half of the Fortune and Global 500 rely on WebTrends as their trusted standard for
award-winning technology, consulting services and industry expertise across the broadest range
of vertical markets. Through software and on-demand options and a ful range of data col ection
methods, WebTrends is unmatched in its ability to meet any analysis objective with accuracy,
privacy and security best practices.
WebTrends Marketing Lab, WebTrends Analytics 8, and WebTrends Marketing Warehouse, WebTrends and the WebTrends logo are trademarks or
registered trademarks of WebTrends Inc. or its subsidiaries in the United States and other jurisdictions. Al other company and product names may be
trademarks or registered trademarks of their respective companies. © 2006 WebTrends Inc. Al rights reserved. DS10921WA8
