WebTrends Acquires ClickShift, Expanding Platform For Online ...
WebTrends Acquires ClickShift, Expanding Platform for
Online Marketing Optimization
Unveiling of industry’s most sophisticated search marketing solution to occur
at launch events in New York City and London
PORTLAND, Oregon – December 4, 2006 – WebTrends Inc., the market leader for
web analytics and Marketing Performance Management solutions, today at Search Engine
Strategies announced its acquisition of ClickShift, an innovator in online advertising
optimization. The acquisition brings leading edge technology and deep industry expertise to
WebTrends, with ClickShift employees joining the company including its MIT-educated core
development team and co-founders, John Rodkin and Leo Chang. Rodkin and Chang, who
previously founded Flyswat, subsequently acquired by NBCi, will continue to lead the team out
of its current San Bruno, Calif. facility. Financial details of the transaction were not disclosed.
“As WebTrends evaluated its strategic options to offer our customers a leading online
marketing optimization solution, it quickly became clear that marketers have many unmet needs
in this area,” said Greg Drew, CEO and president, WebTrends. “With ClickShift, we’ve found a
perfect blend of deep online advertising expertise and innovative technology that solves
fundamental challenges facing marketers. We’re extremely pleased to welcome such a talented
team to the WebTrends family.”
The acquisition will strengthen the company’s existing product family, WebTrends
Marketing Lab, with the addition of WebTrends Dynamic Search™. Details of the new solution
will be unveiled worldwide to online marketers, industry experts and journalists at invitation-
only launch events in New York City on December 11th and in London on December 14th.
For invitation details or information on the launch events, please contact the listed media
representatives or email launch@webtrends.com.
“From day one, our vision has been to revolutionize the way marketers manage and
profitably grow their complex online marketing campaigns,” said John Rodkin, co-founder and
CEO of ClickShift. “WebTrends is the ideal partner for our revolutionary solution as its
Marketing Performance Management strategy perfectly matches our mission. WebTrends has the
resources, experience and expansive customer base to introduce more marketers to the power of
true marketing optimization.”
- continued -
“Our goal is to continually enhance the value customers derive from our Marketing
Performance Management solutions. ClickShift exemplifies the type of cutting edge marketing
solution that we evaluate for strategic acquisitions and partnerships to build customer value.”
said Tore Steen, vice president of corporate development, WebTrends.
About WebTrends Inc.
WebTrends is the leading provider of web analytics software and on-demand solutions
for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster.
With WebTrends Marketing Lab, the company has expanded its comprehensive analytics
platform to offer on-the-fly data exploration and customer targeting solutions fueling relationship
marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services
to accurately prove and improve their business and marketing results.
For more information, visit www.webtrends.com
# # #
WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries.
All other trademarks mentioned are the property of their respective owners.
Contacts:
- Corey Gault, Public Relations, (503) 553-2682, corey.gault@webtrends.com
- Brian Gendron, SHIFT Communications, (415) 591-8403, bgendron@shiftcomm.com
