Untitled(FAB) And Urban FX Present:
Untitled(FAB) and Urban-FX present:
‘International League of Maverick Designers’
HIDDEN HEROES will take place at the «Temporary Museum for New Design» at the underground area
‘Discovering ’, Superstudio Piu, Via Tortona, 27, Milan, from the 22nd until the 27th of April 2009.
Press Preview: 21st of April, 15:00
Cocktail and Design Shop Opening: 21st of April, 20.00 at Le Biciclette, Via Torti
HIDDEN HEROES is an exhibition organized by design agency Untitled (FAB) (www.untitledfab.com) and event
organizer Urban-FX (www.u-fx.com) with over 30 international designers. These mavericks have come together
to fight current low spirits with a truly inspirational exhibition: their products range from intimate to highly in-
dustrial finishes, from fine fabrics to metals, from outdoor to indoor furniture. Some of the pieces push material
technology to the limit; others are filled with poetry, enchantment and even humor.
Our maverick designers worked like sponges to conceive their projects: they absorbed all relevant information
that crossed their way in the past months and transformed them into products that, hopefully, will inspire peo-
ple to rethink their lives, reinvent their worlds and touch their hearts.
As true heroes, this league reveals good and evil, strengths and weaknesses, sources of inspiration and perspi-
ration. It is up to the visitors to let the objects and their surroundings somehow touch them, but the message is
clear: ‘It is better to light a small candle than to curse the darkness’.
Exhibition & Technical Organization: Urban- FX
Project by: Fabiana Vidal Leão de Aquino
Exhibition Design: Daniel Simonini
Press Office: DesignPR.info
More info:
www.hiddenheroes.biz
info@hiddenheroes.biz
+39 334 9667107
Untitled(FAB) and Urban-FX present:
‘International League of Maverick Designers’
Arash and Kelly
Fusina
Nick Rawcliffe
UK
Luca Bonato
UK
www.arashandkelly.com
Italy
www.rawstudio.co.uk
www.fusina.biz
Carol Gay
Niklas Madsen
Brazil
Giopato and Coombes
Sweden
www.behance.net/carolgay
Italy & UK
www.mentaldesign.se
www.giopatocoombes.com
Claassen & Partner
Ormond Editions
Austria
Jasmin Kastner
Frederik Ormond
Sophie Birkmayer & Tammo Claassen Germany
Switzerland
www.claassen-partner.com
www.JasminKastner.de
Richard Hutton, LifeGoods &
Adrien Rovero
Cristina Boskamp
Joel Degermark
www.ormond-editions.com
Germany
Sweden
www.boskamp-productdesign.de
www.joeldegermark.com
Paolo Malorgio
Brazil & Italy
Daniel Simonini
Johanna Spath &
www.paolomalorgio.com
who.simons@gmail.com
Johannes Tsopanides
Brazil
Germany
Per Eriksson
www.johannaspath.com
Sweden
Danny Fang
www.tsopanides.com
www.thegreenhouseark.se
Hong Kong
www.fangstudio.com
Julia Modolo
Philippe Malouin
Switzerland
Canada
Daria Shashorina
www.juliamodolo.com
www.philippemalouin.com
Russia
www.coroflot.com/shashorina
Karl Malmvall
Puff-Buff Design
Sweden
Poland
Ding3000
www.duduk.se
Anna Siedlecka & Radek Achra-
Germany
mowicz
Carsten Schelling, Ralf Webermann,
Kikka&Kitten
www.puff-buff.com
Sven Rudolph
Colombia
www.ding3000.com
www.kikkankitten.blogspot.com
Roberta Tinelli
Italy
Elia Mangia
Kristian Aus
www.robertatinelli.com
Italy
Australia
www.eliamangia.com
www.autumnproducts.com.au
Rodrigo Almeida
Brazil
Ettore Scarfone
Llot Llov
www.rodrigoalmeidadesign.com
Italy
Germany
www.ettorescarfone.com
Ania Bauer, Jacob Brinck, Lena Hir-
Timo Nau
che, & Ramon Toshiro Iwasaki
Austria
Form for You
www.llotllov.de
www.vela-wellness.eu
Sweden
Anna Leckstrom
Luis Schilling & Giulia Cifra
Others:
& Kolbrun Leosdottir
Venezuela, Italy
Alice and the Cat
www.formforyou.se
fluidxy@gmail.com
Brad Ascalon
Anne-Cecile Rappa/ Barbara Bona
Francis Chabloz
Matley
AnticorpDesign
Switzerland
Italy
Lorenza Bozzoli
www.labelobjet.com
Vanin & Ferracin
Matteo Cibic
www.tie-ups.it
Seroj de Graaf
Untitled(FAB) and Urban-FX present:
‘International League of Maverick Designers’
The exhibition is divided in 5 spaces:
1st space: Entrance and exhibition area 1
2nd space: Exhibition area 2
3rd space: Business lounge/ workshop area
4th space: Press area and Design Shop
5th space: Frame magazine
Design Shop:
Objects by HIDDEN HEROES’ designers and the E2bP
collection (www.untitledfab.com/e2bp.html).
Frame Magazine:
Frame magazine (www.framemag.com) will be present at
the space, showing their latest numbers and newest books.
5 online Frame magazine subscriptions will be given to 5 vi-
sitors who subscribe at Frame’s booth during the exhibition
days. The winners will be named on Monday 27th.
Workshops:
Arash and Kelly will offer their V&A Museum famous
workshop called Illuminati.
Visitors who would like to attend the workshops should
contact studio@arashandkelly.com.
Master program students from the Universities of Brighton,
Bolzano and IULM Milan will attend 11 hours of workshops
and design talks with themes varying from NGO and design
to Business in China.
Q-drum and Fitil:
The exhibition supports the Q-drum (www.qdrum.co.za )
& Fitil (www.fitil.org) projects.
HIDDEN HEROES would like to thank:
-Superstudio for giving us total support for this exhibition
-DesignPR
-Tie- Ups/ Matley
- Fusina
-All sponsors and technical partners
-The Universities of Brighton, Bolzano and IULM
-Studio B16
-Frame Magazine
-Mr. Economic Crisis for forcing us to work together, crea-
ting a long term partnership among all designers and those to
come.
