Today/'s Date: Date Of Meeting: The 55 Covert Persuasion Tactics

The 55 Covert Persuasion Tactics
Circle the ones you are going to use
Today’s Date:
Date of Meeting:
Rapidly build resonant Use content to build
Use processes to build S ynchronize with your
rapport
rapport
rapport
target
S ynchronize voices
S ynchronize posture
Testing
A lter the tone, pace
S ynchronize breathing and body m ovem ent
S ynchronization
and pitch of your voice Induce reciprocity
M ake the dam aging
S hare part of you with
S hort story about
adm ission
them
The com m on enem y
“them ”
Give respect
Give m ore than you
Use understatem ent
B e precise, then beat
K nock their socks of
prom ised
power
precision
Faster, easier, better
B e on the edge of your
Induce a sense of
Open the door to a
A ssociate the
seat
A sk for com pliance
scarcity
friend
known/unknown
Feel part of the group
Create contrast
Don't ask why
S hift tim e reference
Unshakable credibility
Com m itm ent and
Covert hypnotic
M ake body and words Outcom e based
Use space
consistency
language patterns
say the sam e thing
thinking
Determ ine how they
Deletion, distortion,
represent inform ation
Feel, felt, found
generalization
Note-taking
Lower your voice
80/20 rule and Covert
Covertly em pathetic
P ersuasion
Inoculation to persuade Flexibility
m ind
A rtful y vague language
E xperiential
P ersuading with
Using m usic to
P ower of three
V ocal stress in delivery involvem ent
attitude
persuade
P eople believe what
Fewer choices m eans they say, not what you
Oscil ation at the
Inconsistency
m ore yeses
say
B e private in public
decision point
Taken from Covert Persuasion - Psychological Tactics and Tricks to Win the Game
By Kevin Hogan and James Speakman