The Hypnotic Marketing Formula Revealed Webcast
The Hypnotic Marketing Formula
Revealed Webcast Cheat Sheet
www.HypnoticLibrary.com/formula/
Part 1-3 have been filled in with the correct answers from the recording. Make sure you take a
close look in case you missed any of these the first time around. Plus, actually hearing, writing,
and now seeing the answers written out – will help you retain the information much faster and
actually “get it” at a much deeper level. Enjoy Part 4!
First, What is Hypnotic Marketing?
Hypnotic Marketing is a 3-step integrated strategy that combines the off-line world with
the on-line one to create massive sales.
The 3 critical parts of Hypnotic Marketing are:
1. Hypnotic __Publicity__.
2. Hypnotic __Websites__.
3. Hypnotic __Email__.
Hypnotic Publicity
Send news to the media that ties back to a website.
You can invent news or tie your website/business to __Current__
news/events.
Great ways to get coverage are __Tip Sheets__.
Two examples are:
Example #1 = www.imediafax.com/examples/
Example #2 = www.terrilevine.com/FreeResources.html
Key points:
• How to get the media to send traffic to your website for free?
Send __A News Release__ (such as tip sheets or ideas tied to current news)
that lead readers to your website using www.imediafax.com
• When writing a tip sheet, __Half__ of the tips in the news release. For example,
you might only put 5 of 10 tips in the new release and make people come to your
website to get the remaining 5 tips.
• Using half of the tips in your tips sheets is extremely effective for getting people
to take the effort of going to your website because one of the greatest
psychological motivators is __Curiosity__ .
• Your main objective in this first step of Hypnotic Marketing is to give the media a
REAL reason to __tell__ __the__ _world__ about __YOUR__
__website__ !
• What are the 2 Words that Can Get You on Virtually Any Radio or TV
show (Even on Oprah)?
__CALL__ __THEM__ !
Hypnotic Websites
Use free publicity and marketing to get people to visit your website. Once they are there
give them information that leads to sales.
There are 2 main types of Hypnotic Websites:
__Information, Content Rich Website__
(People go to these because you are a real resource with valuable information)
__Direct Response or Direct Selling Website__
(These websites are designed for one thing only – to get visitors to buy)
Use hypnotic writing on the site to increase the number of sales.
Hypnotic Strategy:
Send out a news release with the intent to send people to your website… and the first
thing they should see is __INFORMATION__ tied in directly with the content of the
__news__ __release__ so you can immediately captivate their curiosity already
stirred up from the Hypnotic Publicity in Step 1.
Example #3 = www.stupid.com/stat/MPEN.html
Key points:
• What do people buy online?
The top 3 are:
__FOOD__
__SEX__
__MONEY__
Any subsets of those will also sell. Food can also be dieting. Sex can be guitar
playing as it is considered sexy. Money can be saving, investing, making, or
spending.
• How to get your visitors to buy now (instead of putting it off until later
-- or never).
Give a __REAL DEADLINE__
with a reward for action.
Be sure their __OBJECTIONS__ are covered.
(no time, no money, no interest, no proof, no guarantee.)
Pile on the __BONUSES__.
Hypnotic Emails
Focus on __STORIES__, getting people to imagine owning what you want to sell.
Example #4 = This email sold $25,000 in 1 day.
Example #5 = This email had a unique angle that was very effective.
Key points:
• What is 1 terrific way to reach a person's subconscious?
Tell a __STORY ALREADY IN ACTION__ .
• How to make your email list really make you money - both short term
AND long term?
Build a __RELATIONSHIP__ with them through email (trusted advisor and
friend).
Sell __HIGH-TICKET__ items
have __BACK-END__ items,
and consider _ OUTRAGEOUS_ ideas, such as
http://www.mrfire.com/0047.html
• What are the Five Best Ways to Create Hypnotic Email Openers?
make it __PERSONAL__ "Dear Joe..."
make it __SEEM__ __PERSONAL__ "About our call the other day..."
make it __NEW__ "Announcing - A New Way to..."
make it __BENEFIT__ oriented "How to lose weight..."
make it __CURIOUS__ "I was nearly in tears."
Hypnotic Writing
Hypnotic Writing is a mental state. It’s a type of "waking trance." (1:21:00)
It is like "highway hypnosis." It is a focused state of mind.
Everyone is in a trance; you want to bring them to a buying trance. You can do that by
focusing on where people are and on what people WANT. See an explanation of buying
trances at http://www.mrfire.com/0097.html
The 7 Traits of Hypnotic Writing are: (1:24:45 – 1:3)
(from www.AdvancedHypnoticWriting.com)
__PERSONAL__
__ACTIVE__
__EMOTIONAL__
__SENSUAL__
__COMMANDING__
__CURIOUS__
and __HIDDEN__
Examples of hypnotic writing are at:
www.hypnoticsellingtools.com
www.BeyondPositiveThinking.com
www.mrfire.com/hypnostories.html
www.themillionairemind.net
www.hypnoticwriting.com
Key Points:
• How Can the Right Question Bring in 317% More Orders? (1:34:00)
Questions people __CAN’T__ answer without reading your copy pull them into
a trance. (Above question is good example.)
Also, use bullet points that promise _A_ _VERY_ _SPECIFIC_
_RESULT_, (every one of these key points uses this principle), that compels
people to buy your product or take the desired action you want to find out what
that specific thing is.
• What is the 1 thing a letter must have to be hypnotic?
__CURIOSITY__ is captivating.
What is Joe's #1 secret for making his letters sound so personal? (Note this
has NEVER been disclosed before!)
I _TALK_ _TO_ _MYSELF_ what I'm trying to write to hear myself give a
conversational approach.
If that doesn't work, I _CALL_ _SOMEONE_ and express what I'm trying to write.
What is Joe's personal Hypnotic Writing check-list he always uses?
(1:43:00)
There are 21 parts to it, the first 12 are...
1. _____________ -- captures right audience
2. _____________ __________ -- Fancy type won't get you more readers.
3. ___________/____________
4. _____________/________- builds trust
5. ___________ ______________ -- Make it **captivating**.
6. _________ -- What are you selling?
7. ______________ -- Why buy?
8. ___________ ____________ -- Be enthusiastic.
9. Emphasis on important _____________ -- sub-heads
10. _____________ -- Focus on ________ ___________.
11. _____________ -- Short sentences and simple words.
12. _____________ -- Your letter should look inviting.
• What is a "buying trance"?
A mental state where people are focused on your message because it
____________ _________ _________ .
• What are the 4 emotions in every human?
____________________
____________________
____________________
____________________
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