Original PDF Flash format Shareonlineresultsandinsights-acrossyourorganization.  


Shareonlineresultsandinsights Acrossyourorganization.

Measure and Test Every Online Experience
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Share online results and insights
851 SW 6th Ave., Suite 600
Portland, OR 97204
across your organization.
1.503.294.7025
Visitors to your web site have high expectations. They want easy access to products
fax: 1.503.294.7 1 30
and content and they know your competitor is just a click away. Marketers must
WebTrends Sales
provide relevant, meaningful experiences to keep visitors engaged.
1.888.932.8736
sales@WebTrends.com
WebTrends Analytics helps you provide the best possible online
experience. Optimize communications and site performance
Europe, Middle East, Africa
across your online initiatives. Measure and test your visitors’
The most
+44 (0) 1784 415 700
online experience from marketing to site content and
flexible analytics
emea@WebTrends.com
usability—and increase engagement and conversion rates.
solution for the
For offices worldwide, visit:
way you do
www.webtrends.com
With WebTrends Analytics, you can:
• Run your business by the numbers with real-time
business
performance dashboards.
• Get the most out of your Web 2.0 investments by measuring,
testing and optimizing visitor interactions with AJAX, online
video, and more.
• Optimize the online experience across all of your marketing channels, including
mobile devices.
• Identify which content, channels, partners and campaigns drive conversion, and
promote the ones that keep people engaged.
• Customize reports for the way you do business with the most flexible analytics
solution in the industry.
• Drive adoption across the enterprise and tie key WebTrends Analytics into other
reporting and marketing solutions via industry-standard open access technologies
such as ODBC, FTP and web services.
My WebTrends provides immediate access to the information and results
you use most. Users can customize their WebTrends login pages to easily
access the reports, bookmarks and profiles they use most often.
Get a top-line view of business performance.
Bring top-level key performance indicators to the front and center with real-time dashboards.
Instantly see how your acquisition, conversion and retention strategies are measuring up to your
performance goals.
Quickly answer questions and share information.
You can easily customize your WebTrends log in page to immediately access the information and
reports you use most. WebTrends interactive reporting allows you to quickly find specific results in a
report or drill down into more detail. View side-by-side reports to quickly compare different time
periods or identify trends across multiple reports. Easily share results by scheduling emailed
reports from directly within the reporting interface to quickly provide one-time or ongoing updates
to anyone in your organization.
Improve the visitor experience across all touchpoints
and Web 2.0 technologies.
From measuring interaction with an AJAX site to learning how people interact with content on a
mobile device, WebTrends Analytics enables you to capture behavior and results that give everyone
in your organization the insight they need to measure and optimize marketing.
Get a complete view of customer interaction across all domains.
WebTrends is the only solution that can accurately track unique visitors across domains. This
ensures your conversion results and campaign attribution are accurate, even if the visitor converts
at a later time. It also provides advertisers and executives the most accurate unique visitor counts for
each site or across domains.
Quickly determine which content is driving engagement and conversion.
Content is essential to the success of every web site, but it’s expensive and time-consuming to
manage. With the metrics overlay capabilities of WebTrends SmartView, you can see web site
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be able to determine which information is driving conversion rates, and what is causing visitors to
leave the site.
Easily drill into your online
campaign statistics.
In order to get the highest return from your online
marketing investment, you need a complete view into
which campaigns are successful and which ones
aren’t. Whether it’s email marketing, search
engine optimization (SEO), pay-per-click (PPC),
In order to get the highest return from your online marketing
investment, you need a complete view into which campaigns
banner or affiliate and partner programs, WebTrends
are successful and which ones aren’t. WebTrends Analytics
Analytics lets you drill down through your full
lets you drill down through your full campaign hierarchy with
campaign hierarchy with detailed analysis of response
detailed analysis of response and conversion.
and conversion.
Get the most out of your analytics.
WebTrends Analytics allows you to measure and test all aspects
of the online experience from marketing to site content and
usability—for increased response and conversion. With insight
into online performance, you can engage your visitors with more
compelling content and an improved online experience across all
of your web sites and marketing channels.
WebTrends Marketing Lab Solutions Suite
As part of the WebTrends Marketing Lab 2 solutions suite,
WebTrends Analytics enables you to optimize your
communications and site performance across all your online
initiatives and sites, maximizing visitor engagement and
conversions. With flexible licensing options and a world-class
services team, WebTrends makes it easy to get the insight
you need.
Discover the power of WebTrends Analytics and the entire
WebTrends Marketing Lab 2 solutions suite today at www.
WebTrends’ unique 5-Point Scenario Analysis provides
the most actionable conversion analysis in the industry
webtrends.com or call us at 1.877.932.8736.
by not only measuring where visitors are dropping out of
your conversion scenario but also why.

About WebTrends
Since 1993, WebTrends has provided the market with web analytics solutions that help
marketers measure and improve web sites and online marketing. Today, WebTrends
Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and
deep visitor intelligence to drive customer engagement and power targeted marketing.
Thousands of leading global organizations have chosen WebTrends solutions and proven
client services expertise to optimize their marketing initiatives, including General Mills, IKEA,
Microsoft, Reuters and Ticketmaster. For more information, visit www.webtrends.com.
WebTrends Marketing Lab™, WebTrends Analytics™, WebTrends Score™, WebTrends Visitor Intelligence™, WebTrends Marketing Warehouse™, WebPosition®, WebTrends Dynamic Search™, WebTrends® and the
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