Salesforce For Google AdWords
DATASHEET
Salesforce for Google AdWords™
Advertise Online, Generate Leads, and Track Results
In 2006, companies large and small collectively spent $9.4 billion placing ads online with major
search engines such as Google™—a 62 percent increase over 2005. And industry experts estimate
that by 2011, companies will be spending more than $18.6 billion advertising online.*
AdWords
Yet for all the money they are spending on this fast-growing market, many companies have no
real way to track the success of their online advertising programs or measure the return on
investment (ROI). Which keywords are generating your leads? Which leads are turning
into sales opportunities and then into revenue? And how can you maximize the effectiveness
of every dollar your company spends on online ads and search engine marketing if you can’t
answer these questions?
How It Works
:: Advertise your business
Now you can. Salesforce for Google AdWords adds search engine marketing to salesforce.com’s
on Google
suite of on-demand business services, making it possible for companies to manage and measure
:: People click on your ads
::
search engine marketing campaigns directly from within Salesforce. With Salesforce for Google
Capture leads on your Web site
:: Convert leads into new customers
AdWords, marketers can enjoy complete visibility and control over their search engine marketing
:: Measure which ads bring the
investments—all the way from keyword selection to closed deal.
most business
Salesforce for Google AdWords is designed to tie search advertising campaigns directly into
Salesforce, providing the ability to create online advertisements, target them, and then track
exactly which ads and keywords are generating results for the business.
Get Started with Google AdWords
Salesforce and Google AdWords make online advertising simple, even if you’ve never
advertised online before. You can create a new Google AdWords account right from within
Salesforce and immediately create ads and select keywords. Within minutes, you’ll start
With Salesforce for
connecting with new customers.
Google AdWords, you
Link Your Existing Google AdWords Account to Salesforce
can see the real impact
Already an AdWords user? Salesforce lets you link to your existing Google AdWords account.
The benefit? You can keep using your existing AdWords account and track your ad campaigns,
your search marketing
ad groups, and keyword buys all the way through into Salesforce. Linking your existing Google
campaigns are having
AdWords account to Salesforce will correlate your search marketing efforts with leads and
opportunities. You’ll watch in real time as your search marketing investments generate leads,
on your business. Not
deals, and revenue.
just how many leads
Correlate Search Efforts with Inbound Leads
were generated, but
With offline marketing programs, it is often hard to correlate leads with their original sources,
whether or not they’re
leaving marketing managers questioning the true effectiveness of a campaign. But Salesforce
for Google AdWords is completely integrated with AdWords, letting you see the exact leads
actually closing.
generated by your search marketing efforts. You can follow your search marketing campaigns all
— Tricia Reilly
President
Bluebird Marketing
*Search Engine Marketing Professional Organization (www.sempo.org)
the way through the sales process, from the moment someone clicks on your ad to the point at which
they become a customer.
Measure ROI: Directly Compare Sales Revenue with Search Marketing Spend
With Salesforce for Google AdWords, marketing executives can measure the exact return on search
marketing programs and tie revenue back to a specific campaign or keyword. Want even more?
Use Salesforce to build or customize reports and dashboards to stay on top of search marketing
performance. With complete visibility into what’s working —and what’s not—you can make changes
in real time and optimize search marketing programs for even greater success.
The ROI is writ-
Track Leads from Paid and Organic Search
Salesforce for Google AdWords shows you the details of every lead or opportunity generated from
ten on the wal with
your Web site. Track the details of Google AdWords paid search campaigns along with the details of
Salesforce for Google
organic search leads from Google, Yahoo!, MSN, Ask.com, and other major search engines. Then drill
AdWords. There’s no
right into the activity history to view all the keyword and search engine details.
guessing, no wasted
Availability and Pricing
campaigns. We see
Salesforce for Google AdWords is a component of the Salesforce Marketing application and is
included in Group Edition, Professional Edition, Enterprise Edition, and Unlimited Edition.
right away what works
and what doesn’t
and shift our efforts
accordingly.
— Adam Killam
Online Marketing Coordinator
Research Capital Corporation
For More Information
Contact your account executive to
learn how we can help you accelerate
your CRM success.
9 Temasek Boulevard
#40-01 Suntec Tower 2
Singapore 038989
+65-6302-5700
www.salesforce.com/au
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Other names used herein may be trademarks of their respective owners.
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