Original PDF Flash format SEO-in-Ektron-CMS400.NET:  


SEO In Ektron CMS400.NET:

SEO in Ektron CMS400.NET:
The tools you need to maximize your
search engine returns
he dominant force in driving traffic to
rankings. It links you
public-facing Web sites has become
to the Alexa overview
the internet search engine, and
for your page, traffic
organizations are always looking for
details and shows
new ways to promote their presence and grow
related and linked
the traffic that comes from the most popular
sites.
search sites. Ektron CMS400.NET gives you
the tools to optimize your Web site for search.
To ensure SEO and
compliance, al images
Analyzing SEO
that are used on your
pages should contain
The key to search engine optimization (SEO)
alt tags. This enables
is understanding what is happening on your
searching of the
Web site and how content is being presented.
images (since engines
CMS400.NET includes an SEO Page Analysis
cannot read the
Tool that gives you the key information you
contents of an image).
need in “real-time” in order to maximize your
returns in organic Web searches.
In addition, alt tags
must be used for 508
This SEO tool analyzes the pages of your Web
compliance. This tool
site for W3C compliance, what information
identifies al images
URL Aliasing
Google has about the page, Alexa rankings,
and their alt tags.
image alt text, keyword density and metadata.
Organic search engines, like human beings,
The tool lets you know how (and if) you’ve set
A keyword density analysis report for the
find human readable page addresses more
these values.
page displays text graphical y in much the
easily. In addition to making it easy for you to
same way that organic search engines see
manual y create aliases, URL aliasing lets you
Title, description, first H1 tag and keywords
your page. Web pages that are content
take advantage of functionality that already
are identified with this tool and CMS400.NET
rich typical y yield higher search engine
sets CMS400.NET apart from other content
makes it easy for you to supply this information
rankings than pages that are mainly images or
management systems. Taxonomy and folder
as metadata. If you do not, the search engine
multimedia based. This report displays words,
structure are already defining your Web site’s
wil determine on its own what the page is
two-word phrases and three-word phrases in a
content in a way that makes it easy for visitors
about. As a best practice, you should define
cloud format, revealing the words and phrases
to find information on your site. Now, search
this information yourself.
that show up most often on the page. This
engines can find you the same way.
information helps you to optimize your content
A Google analysis displays the information
and reach your target audience.
Taxonomy-based aliases create highly
that search engines have about your page,
relevant aliases, using the one-to-many
including pages that link to it, indexed pages
Metadata made easy
relationships that define CMS400.NET content
on the site and what the page looks like on a
with SEO Multiple aliases can be created if
mobile device. The W3C checker validates the
Al content can have metadata attached to it,
the taxonomy categorizes content in several
Web page for markup and CSS compliance,
greatly improving search engine returns and
different ways. Folder-based aliases can be
and it also checks for broken links and the
CMS400.NET makes it easy to add metadata.
just as effective at directing search engines
ability of the page to be displayed on mobile
Titles, descriptions, keywords, and tags can
and site visitors to relevant pages.
devices. By having correct markup that
al be added here, and predefined metadata
conforms to HTML or XHTML standards,
can be assigned to al content. If content is
CMS400.NET gives you al of the tools you
search engines wil detect words and phrases
used in multiple locations on your Web site,
need to maximize your SEO’s effectiveness.
correctly, a key element in SEO.
the metadata stays assigned to it, making sure
By using the tools inherent in the content
that search engines continue to return those
management system to their ful extent, your
Correct markup also ensures that search
results. Metadata can be enforced as wel ,
whole Web management team can bring their
engine spiders can easily understand the
requiring content providers to also fil in the
expertise to the process of optimizing your
content and navigation on the page. Proper
metadata fields before it can be published.
search returns.
code wil make it easier for spiders to parse as
expected and digest the content for organic
Because the SEO-related metadata can be
search engines.
easily added by business users, subject
matter experts can define it for the content
The SEO Analysis Tool also reveals Alexa
they are working on, ensuring relevancy.
EKTRON Since its founding in 1998 Ektron has been committed to providing affordable web content management and authoring solutions. Ektron
CMS400.NET empowers non-technical business users by providing an intuitive user interface for managing their Web site’s content and messaging.
Ektron has a complete set of social networking tools and fully supports all Web 2.0 functionality.
For more information on Ektron, visit: http://www.ektron.com.
Copyright © 2008 Ektron, Inc. All rights reserved.
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