Alaska Airlines Magazine Covers It All.
Alaska Airlines Magazine covers it all.
NO
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MAY 2007
NOVEMBER 2007
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Celebrating
Steep
75 Years of
Thrills
ALASKA
Alaska Spirit
Peak experiences at the
AIRLINE
West’s best winter resorts
S
MA
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A
ZINE
2009 eDitOrial highlights
January
May
septeMber
Alaska at 50
Being a MacArthur
Pac 10 Football
Sustainable Travel
Revisiting Recycling
Artisan Breads
Special Section:
The People Behind the Dishes
Lost Treasures
Meeting Planners’ Guide*
2009 Photo Contest
Hawai'i Golf
Destination: San Francisco
Special Section: Seattle*
Mexico Travel
Seoul, South Korea
Taiwan
Great Escapes
Ad Close Date: Nov 14
Ad Close Date: Mar 13
Mileage Plan Partners Guide*
Ad Close Date: Jul 15
February
June
Green Degrees
Physics as Pop Culture
OctOber
Hawai'i on the Water
Alaska Summer Festivals
2010 New-Car Rollouts
Special Section: Spokane*
Portland Arts and Recreation
College Hoops
Western Canada Travel**
Summer Golf
Portland Economic Development
Destination: Alaska
Nevada Travel
Real Estate/Home & Design**
Corsica, France
Special Section: Washington*
Best of California
Ad Close Date: Dec 15
Istanbul, Turkey
Destination: Alaska
Ad Close Date: Apr 15
Dresden, Germany
March
Ad Close Date: Aug 14
Engineers without Borders
July
MLS Seattle Sounders FC
Moon Walk Legacy
nOveMber
Iditarod Trail Sled Dog Race
World Heritage Sites
Crowdsourcing
Real Estate/Home & Design**
Future Tour Players
Winter Sports—Heli-skiing
California Travel Planner
Alaska Wildlife
Romantic Hawai'i Getaways
Great Escapes
Real Estate/Home & Design**
Holiday Gift Guide
Santiago, Chile
East Coast Great Escapes
Western Canada Travel**
Ad Close Date: Jan 15, '09
Granada, Spain
Destination: Palm Springs
Ad Close Date: May 15
Victoria Falls, Zambia
april
Ad Close Date: Sept 15
It's Al in the Genes
august
Great Hiking in Hawai'i
Western Science/Native Wisdom
DeceMber
Anchorage Economic Development
Team Endurance Races
2010 Winter Olympics Preview
Golf 2009**
View Quest
Making a Museum
Destination: San Diego
Hawai'i Statehood
Leaving Disabilities Behind
Stockholm, Sweden
Ad Close Date: Feb 14
Alaska: Russian Heritage
Winter Golf
Special Section: Oregon*
Mexico Travel
New Zealand
Special Section: Great Northwest*
Ad Close Date: Jun 15
Zermatt, Switzerland
Ad Close Date: Oct 15
plus: Monthly departments include: Journal —Notes on life around the Alaska Airlines route system; Autos; and At Large, a column featuring an
essay approach to the trends and people shaping the West. Bimonthly departments include: Technology and Health & Fitness in January, March,
May, July, September and November; and Personal Finance and Food & Wine in February, April, June, August, October and December.
* These Special Sections are published in both Alaska Airlines Magazine and Horizon Air Magazine, and overprinted.
**Western Canada Travel, Real Estate/Home & Design/Home & Design/Home Design and Golf will run in both Alaska Airlines Magazine and
Horizon Air Magazine.
01/09
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paradigm communications group • 2701 first ave., ste. 250, seattle, Wa 98121 • 206.441.5871, ext. 31 • fax 206.448.6939 • www.inflightpubs.com
Horizon Air Magazine covers it all.
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Your Complimentary Copy | SEPTEMBER 2006
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IT’S ALWAYS OUR PRIVILEGE TO SERVE YOU
2009 EDITORIAL HIGHLIGHTS
jAnuARy
MAy
SEPTEMbER
Sedona
Circus Camp
Home Health Devices
Northwest Artisan Teas
Inner City Outings
Girlfriends Getaways
Special Section:
Photo Contest
Powerful Schools
Meeting Planners' Guide*
Special Section: Seattle*
Mileage Plan Partners Guide*
Ad Close Date: Nov 14, '08
Ad Close Date: Mar 13
Ad Close Date: Jul 15
fEbRuARy
junE
OCTObER
Snowbiking
The Future of Northwest Golf
Pac 10 Basketball
Special Section: Spokane*
Portland Business
Real Estate/Home & Design**
Western Canada Travel**
Special Section: Washington*
Great Escapes
Ad Close Date: Dec 15
Ad Close Date: Apr 15
Portland Recreation
Eureka/Arcata
MARCH
juLy
Special Section: Idaho
Seattle Sounders FC
Health and Fitness Vacations
Ad Close Date: Aug 14
Sonoma Wine Tours
Real Estate/Home & Design**
Real Estate/Home & Design**
Special Section: Southern Oregon
nOvEMbER
Great Escape: Boise
Ad Close Date: May 15
Consumer Technology
Ad Close Date: Jan 15, '09
La Paz Coast and Cactus
AuGuST
Northwest Skiing/Winter Recreation
APRIL
Broadway Puppeteer
Western Canada Travel**
Passport in Time
Business Upcycling
Ad Close Date: Sept 15
Montana
Wonderful Whatcom
Special Section: Golf**
Special Section: Oregon*
DECEMbER
Ad Close Date: Feb 14
Ad Close Date: Jun 15
Artistic Enrichment
Office Bonding
Photo Essay
Special Section: Great Northwest
Ad Close Date: Oct 15
Plus: The Region: A review of business, trends and recreation; and Air Time: An engaging essay about life in the Northwest.
* These Special Sections are published in both Horizon Air Magazine and Alaska Airlines Magazine and are overprinted.
** Real Estate/Home & Design/Home & Design/Home Design, Golf and Western Canada will also appear in Alaska Airlines Magazine.
2/09
4
paradigm communications group • 2701 first ave., ste. 250, seattle, Wa 98121 • 206.441.5871, ext. 31 • fax 206.448.6939 • www.inflightpubs.com
Barrow
Kotzebue
Prudhoe Bay
Nome
Bethel
Fairbanks
Published by
Dillingham
Paradigm Communications Group
Anchorage
Adak
2701 First Ave., Ste. 250, Seattle, WA 98121
King Salmon
Dutch Harbor
Cordova
(206) 441-5871 ext. 31 • Fax (206) 448-6939
Kodiak
www.inflightpubs.com
Yakutat
Glacier Bay/
Gustavus
Juneau
Sitka
Petersburg
To Chicago
Wrangell
To Boston
Ketchikan
To New York/Newark
Edmonton
Kamloops
To Washington, D.C.
Vancouver
Calgary
Reagan National Airport
Kelowna
To Minneapolis/
Victoria
Bellingham
St. Paul
Port Angeles
Spokane
Seattle
Kalispell
Wenatchee
Great Falls
Yakima
Pullman
Helena
Portland
Pasco
Missoula
Billings
Walla Walla
Lewiston
Eugene
Bozeman
Pendleton
North Bend
Redmond/
Sun Valley
Medford
Bend
Boise
Idaho Falls
Eureka/
Klamath Falls
Pocatello
Arcata
Redding
Reno
To
Sonoma City/
Sacramento
Denver
Lihue,
Santa Rosa
Kauai
San Francisco Int'l
Oakland
To
San Jose
Las Vegas
Honolulu,
Fresno
Oahu
To
Santa Barbara
Los Angeles Int'l
To Orlando
Kahului,
Burbank
Palm Springs
Maui To Kona,
Orange County
Hawaii
Ontario
Phoenix
Long Beach
San Diego
To Miami
Tucson
Dallas/Ft. Worth
Loreto
Alaska Airlines Routes
La Paz
Horizon Air Routes
Los Cabos
Mazatlan
Cities Jointly Served by
Alaska Airlines and Horizon Air
Puerto Vallarta
Cancun
Guadalajara
Mexico City
Passengers Boarded Monthly (average)
2.04 Million
Manzanillo / Costa Alegre
Number of Flights Monthly
More than 27,900
Ixtapa / Zihuantanejo
Average Length of Flight
1 Hour, 50 Minutes
Alaska Airlines and Horizon Air serve more than 90 cities in Alaska, Washington, Oregon, California,
Hawaii, Idaho, Montana, Colorado, Arizona, Texas and Nevada, plus Illinois, Massachusetts,
New York/New Jersey, Washington, D.C., Florida, western Canada and Mexico.
Notes: Some nonstop routes shown are operated seasonally.
08/07
PASSENGER PROFILE
AvERAGE AGE
49.1
GENdER
Male
49%
Female
51%
MARItAL StAtuS
Married
68%
Single
32%
EducAtION
Attended College
90%
Graduated College +
66%
HOuSEHOLd INcOME
$50,000–100,000
35%
$100,001–150,000
23%
$150,001 or more
23%
Average
$103,400
EMPLOyMENt
Professional/Managerial
46%
REASON FOR tRAvEL
Business
46%
Vacation
45%
tRAvEL FREquENcy
Number of Round Trips in the Last Year
6
Nights Away from Home in the Last Year
39
Staying in Hotel/Resort/Rental Home
67%
INtERNEt AccESS
84%
AIRLINE PROFILE
Passengers Boarded Monthly
2 million
Number of Flights Monthly
27,900
Average Length of Flight
1 hours, 40 minutes
Markets/service area
Alaska and Horizon serve 90 cities in Alaska,
Washington, Oregon, California, Arizona,
Idaho, Montana, Texas, Nevada, Illinois,
Colorado, Massachusetts, Florida, New York,
Minnesota, Washington, D.C., and Hawaii,
plus service to western Canada and Mexico.
Source: 2007 Alaska Air Group Onboard Survey (TRD Frameworks)
12/08
9
combined monthly enplanements
alasKa
hawaii
texas
Anchorage
114,070
Honolulu
9,098
Dallas/Fort Worth
8,805
Fairbanks
30,656
Lihue
3,709
Juneau
29,929
Kahului
6,379*
washinGton
Ketchikan
16,933
Kona
4,451*
Bellingham
8,271
Inside Passage
22,310
total
23,637
Pasco
8,525
Interior Alaska
13,536
Pullman
1,943
Western Alaska
9,932
idaho
Seattle/Tacoma
632,393
total
237,366
Boise
37,880
Spokane
50,852
Idaho Falls
2,599
Walla Walla
2,363
aRiZona
Lewiston
3,551
Wenatchee
3,870
Flagstaff/ Grand Ca
1,625
Sun Valley
1,836
Yakima
4,640
Prescott
1,646
total
45,865
total
712,857
Phoenix
32,578
Tucson
4,489
illinois
washinGton, dc
total
40,338
Chicago
15,102
Reagan National
11,526
caliFoRnia
massachUsetts
canada
Arcata
2,976
Boston
7,807
Edmonton
4,533
Burbank
20,115
Kelowna
3,776
Fresno
4,731
minnesota
Calgary
4,470
Long Beach
11,285
Minneapolis/St. Paul
7,250*
Vancouver
41,488
Los Angeles
150,866
Victoria
7,183
Mammoth
1,617
montana
total
61,450
Oakland
43,802
Billings
4,454
Ontario
20,000
Bozeman
3641
mexico
Orange County
49,151
Great Falls
1,962
Cancun
6,033
Palm Springs
19,481
Helena
1,338
Guadalajara
3,335
Redding
5,431
Kalispell
3,508
Ixtapa/Zihuatanejo
3,683
Sacramento
31,976
Missoula
4,036
La Paz
1,206
San Diego
49,122
total
18,939
Loreto
1,354
San Francisco
75,948
Los Cabos
18,127
San Jose
38,395
neVada
Manzanillo
2,118
Santa Barbara
3,351
Las Vegas
48,108
Mazatlan
5,264
Sonoma County
5,377
Reno
18,174
Mexico City
4,780
total
533,625
total
66,282
Puerto Vallarta
15,567
total
56,687
coloRado
new yoRK
Denver
21,653
New York/Newark
7,723
FloRida
oReGon
Miami
3,889
Eugene
9,734
Orlando
9,097
Medford
10,280
total
12,986
Pendleton
628
Portland
221,454
Redmond
11,519
total
253,615
total aVeRaGe monthly enplanements
2,143,513
annUal enplanements
25,722,156
* Projected for new route
Source: Alaska Air Group 01/08
12/08
16
submission RequiRements
Ad foRmAts
1
⁄
6
1
tical
⁄3
1⁄
Square
2
V
er
Full Page
⁄
Vertical
3
1
tical
2⁄3
V
er
Vertical
1⁄2
1⁄
Horizontal
6
Horizontal
Ad dimensions
FTP transfers: Connect to the following Web-based site using current
size
Width
depth
Internet Explorer, Safari or Firefox browsers.
Spread bleed . . . . . . . . . . . . . . . . . . . . . . 17-1/4" . . . . . . . . . . . . . . . 11-3/8"
Site: www.pcg4.biz User name: upload Password: inflight
non-bleed . . . . . . . . . . . . . . . . . . . . . . . 15-3/4" . . . . . . . . . . . . . . . . 9-7/8"
1/2 page spread bleed . . . . . . . . . . . . . . . 17-1/4" . . . . . . . . . . . . . . . 5-7/16"
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non-bleed . . . . . . . . . . . . . . . . . . . . . . . 15-3/4" . . . . . . . . . . . . . . 4-13/16"
proof changes will be billed separately .
Full-page bleed . . . . . . . . . . . . . . . . . . . . . 8-7/8" . . . . . . . . . . . . . . . .11-3/8"
trim size . . . . . . . . . . . . . . . . . . . . . . . . . 8-3/8" . . . . . . . . . . . . . . . 10-7/8"
PMS/Spot colors: PMS or spot colors should be converted to 4-color
non-bleed . . . . . . . . . . . . . . . . . . . . . . . 7-5/16" . . . . . . . . . . . . . . . . 9-7/8"
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2/3 vertical . . . . . . . . . . . . . . . . . . . . . . 4-13/16" . . . . . . . . . . . . . . . . 9-7/8"
Production Charges: Changes in new and existing ads will be
1/2 vertical . . . . . . . . . . . . . . . . . . . . . . 4-13/16" . . . . . . . . . . . . . . . 7-5/16"
subject to additional production charges billed to the customer .
1/2 horizontal . . . . . . . . . . . . . . . . . . . . . 7-5/16" . . . . . . . . . . . . . . 4-13/16"
Production charges are in addition to space rate .
1/3 vertical . . . . . . . . . . . . . . . . . . . . . . . 2-5/16" . . . . . . . . . . . . . . . . 9-7/8"
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In-House Ad Production: Paradigm Communications Group offers
1/6 vertical . . . . . . . . . . . . . . . . . . . . . . . 2-5/16" . . . . . . . . . . . . . . 4-13/16"
creative design and complete ad-production services at competitive
1/6 horizontal . . . . . . . . . . . . . . . . . . . . 4-13/16" . . . . . . . . . . . . . . . 2-5/16"
prices . Production costs are non-commissionable .
submission RequiRements
Printing Process: Heat-set Web Offset .
2008/2009 deAdlines
Publication Trim and Bleed Specifications:
Ad Close/
Adxxx
issue
pRoduCtion Copy due
mAteRiAls due
• On bleed ads, keep all live matter 5/16" from trim.
September 2008
Jul 15 , ’08 July 22, ’08
• 1 page trim: 8-3/8"x10-7/8"
• Bleed: 8-7/8"x11-3/8"
October
Aug 15
Aug 22
• Spread trim: 16-3/4"x10-7/8"
• Bleed: 17-1/4"x11-3/8"
November
Sep 15
Sep 22
December
Oct 15
Oct 22
• 1/2 pg. spread trim: 16-3/4"x5-1/16" • Bleed: 17-1/4"x5-7/16"
January 2009
Nov 14
Nov 21
Line Screen: 133-line screen . Dot size 5% to 95% .
February
Dec 15
Dec 22
March
Jan 15 , ’09 Jan 22, ’09
Density: Overall printing density of all colors cannot exceed 300%.
April
Feb 13
Feb 20
May
Mar 13
Mar 20
Materials accepted: Digital ads should be provided on a Macintosh-
June
Apr 15
Apr 22
formatted CD or DVD with a printed directory and a SWOP-
July
May 15
May 22
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August
Jun 15
Jun 22
PDF files: Ads should be submitted as press-ready PDF files
September
Jul 15
Jul 22
(PDF/X-1a preferred). Please embed all fonts, and convert all photos
October
Aug 14
Aug 21
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November
Sep 15
Sep 22
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December
Oct 15
Oct 22
January 2010
Nov 13
Nov 20
Graphics and Photos: Include all high-resolution digital photo scan
February
Dec 15
Dec 22
and graphics files (at a resolution of 300 dpi or higher at the size which
March
Jan 15 , ’10 Jan 22, ’10
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April
Feb 15
Feb 22
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Native files: Ads also may be submitted as native files using recent
versions of InDesign, Illustrator, FreeHand and PhotoShop. Include all
screen fonts, printer fonts and high-resolution graphics files.
Proofs: A SWOP-standards contract proof of the final file is required
Attn: Advertising Production Department
for color matches on press. Output proof at 100%, showing crop and
2701 1st Avenue, Suite 250, Seattle, WA 98121
bleed marks. Publisher will not accept responsibility for color reproduc-
Phone: 206-441-5871 ext. 28 • Fax: 206-448-6939
tion if the client-supplied proof does not meet SWOP specifications .
www.alaskaairlinesmagazine.com
www.horizonairmagazine.com
Reader Response Service form 11/16/06 2:48 PM Page 1
READER RESPONSE SERVICE
Paradigm Communications Group
2701 First Avenue, Suite 250
Seattle, WA 98121-1123
Phone (206) 441-5871 • Fax (206) 448-6939
www.paradigmcg.com
❏ Alaska Airlines Magazine
❏ Horizon Air Magazine
Date: __________________
Sales Representative: ________________________________________________
Category:
______ Accommodations/Resorts
______ Golf
______ Restaurants & Meeting Places
______ Health & Beauty
______ Automotive/Transportation
______ Travel Ideas
______ Business Services/Products
______ Art & Entertainment
______ Real Estate/Homebuilding
______ For the Home
______ Economic Development
______ Shopping
______ Education
______ Jewelry
______ Other________________________________ (Special requests accommodated where possible)
Advertiser Name: ____________________________________________________________________________
Website address: www. ______________________________________________________________________
10-Word Reader Service copy: ________________________________________________________________
__________________________________________________________________________________________
Please return this form via fax or mail by the 15th of the second month prior to the cover date
(e.g. May 15th for the July issue).
Scheduled Issues: Please indicate the issues and calendar years your ad will appear: (e.g. 2007 Jan)
________ Jan
________ Feb
________ Mar
________ Apr
________ May
________ Jun
________ Jul
________ Aug
________ Sep
________ Oct
________ Nov
________ Dec
Reader Response information (in electronic format) should be sent by e-mail to:
(Note: We use CSV [comma separated values] as the standard format for your leads. CSV can be imported into most software applications for
both PC and Mac.)
Contact Name: ________________________________________________________________________
Company Name: ______________________________________________________________________
Address:
____________________________________________________________________________
____________________________________________________________________________________
E-mail address: ______________________________@ ______________________________________
11/06
